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How to build relationships on Twitter using Boomerang

Would you like an innovative way to engage and build relationships with your Twitter followers?

Boomerang is a new App made by Instagram which shoots one-second bursts of 5 photos and turns them into a silent video which plays forward and then reverses over and over in a loop.

This post will explain why and how boomerang can be used to engage and build relationships with your Twitter followers.

How can Boomerang engage Twitter followers?

With the constant noise of the same people, posting the same content, in the same way, it’s hard to stick out right? Well, boomerang provides you with an opportunity to innovate and BE DIFFERENT.

Instead of just writing a tweet to thank someone for retweeting you, or replying to someone’s Tweet with a comment, you can use boomerang to create personalised, fun, looping videos.

Check out some of the examples I've used to engage my Twitter followers and make them smile below;

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How to use Boomerang with Twitter

1. Firstly download the App on IOS or Android, open it up, point the camera and hold down the circle button.

2. Click the save button.

3. Next time you engage with someone on Twitter add in a personalised ‘boomerang’ from your Camera Roll.

Here's an example of a response I received from Kristi Hines (freelance writer for Hubspot, Content Marketing Institute, Social Media Examiner & more) after using Boomerang on Twitter.

Have you tried using the boomerang App? What do you think of it? I’d love to hear your thoughts in the comments below.
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Daniel Knowlton
Daniel Knowlton
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.
  • Lloyd Knowlton

    Brilliant Post Dan, I am getting increasingly frustrated with people and businesses thinking they can get away with misleading me with automated DMs, I think more and more people are working it out so hopefully in the future people using auto DMs will realise no one is opening them. If the attention’s not there what’s the point of sending them!