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5 Biggest Mistakes Made on Twitter

Would you like to learn how to avoid making big mistakes on Twitter?

Consistently making mistakes on Twitter can have a negative impact on your brand and prevent your audience from ever becoming customers.

This post will show you what's hot, and what's not when it comes to Twitter etiquette. Make sure you comment at the end of the post letting me know your thoughts/ additional 'Twitter mistakes'.

Mistake 1: You use an Auto DM

If you are reading this and you currently have an Auto DM active, please, please turn it off. For those that don’t know what an Auto DM is it is an automatic message that gets sent to your followers once they have followed you (in other words a SPAMessage).

I admit it, I regrettably did use Auto DM’s at one point and that’s why I understand why you may think they are useful, but they will do more damage than good. People buy from people, not an automated message that you've invested no time or effort in creating yourself.

Bin the Auto DMs!

Mistake 2: Not providing enough value

There are lots of people and businesses out there that see Twitter as a sales channel rather than a communication/ relationship building channel. This is their downfall. To build long term relationships with other Twitter users, you need to consistently provide value.

If you aren't providing any value to your followers, why would they follow you? More importantly, why would they ever become a customer? Think about it, what value are you providing your audience? Are you sharing helpful tips and advice? Are you providing entertainment? Are you engaging in meaningful conversations?

Think about the kinds of content and engagement your audience would value, and execute against it!

Check out this Social Media Content Strategy Guide for ideas.

Mistake 3: Your ‘Daily’ is out

There are a variety of Twitter tools out there which automatically curate specified Twitter content into your own ‘Daily [enter generic industry] Paper’. The automated tool tags featured Twitter users letting them know that the ‘Daily [enter generic industry] Paper is out!’ (very annoying).

I'm guessing the idea is to provide value buy collating various bits of useful content shared on Twitter into a handy personalised ‘paper’.

The trouble is, this is another automated service which demonstrates you can’t be bothered to curate your own value-adding content and share it with your audience. Don’t get me wrong, there are lots of great Twitter tools out there which work very well (like this one and this one and this one).

However, pretending you have spent the time curating your own SPAMMY ‘paper’ is ludicrous.

Delete your SPAMMY automated 'Daily Paper'!

Mistake 4: You are a robot

As I mentioned previously, yes there are plenty of great Twitter tools out there to help you automate certain tasks ( I use various clever tools myself). However, many Twitter users are falling into the trap of becoming a robot and not being present (as a human) on Twitter.

How often do you write manual Tweets thanking other users who have shared you content? Do you ever reach out to influencers and manually engage with their content? Do you manually reply and provide value on a daily basis?

Humans like speaking to real humans. Be a human!

Mistake 5: You aren't creative enough with your content

A while back I fell into the ‘comfortable’ stage on Twitter. I was posting regular articles and images, getting reasonable engagement and I was fairly happy with what I was doing.

This is a dangerous place to be in as you are giving your competitors a free ticket to out-innovate you. Think about it, when was the last time you thought of new, innovative ways to share content on Twitter? Have you set up any Twitter Cards? Have you created any videos? GIFs? Infographics?

I soon jumped out of my comfort zone and started testing out new and innovative types of content (as mentioned above) and saw a huge jump in content engagement and reach.

Try it for yourself!


To wrap it up, stop making these common mistakes and start listening to advice from credible people who actually do this stuff effectively, and not just talk about doing it effectively.

What common mistakes have you seen on Twitter? What are your thoughts on the comments I have made? I’d love to hear your ideas in the comments below.

Daniel Knowlton
Daniel Knowlton

Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.