🤔 Do you use Instagram Stories for business?
😑 Running out of ideas to increase your views and engagement?
👇 Here are 5 tactics you can use to boost views and engagement on your Instagram Stories right away.
Adding a location tag to your Instagram Story can help you get featured in Instagram’s Story Search for that location.
I’ve seen up to 5 x story views on videos that have been featured in the location stories. County’s seem to have the highest success rate e.g. Kent, Sussex etc.
I also tested this on one of our client’s accounts and it work just as well!
Don’t just think about adding the county your business is based in, think about other counties you’d like to target.
Test and try a variety of counties and measure results. I’ve tested various types of locations and counties seem to work the best.
Similar to the previous tip, adding the hashtag sticker to your stories can help you get featured in Instagram’s Story Search, this time for hashtag search.
You need to make sure you use the hashtag sticker and don’t just type in the hashtag as text. The hashtag sticker should look like the example below.
When you go live on Instagram Stories, you can choose to enable a 24 hour replay of the live stream.
Have you noticed that more and more live streams seem to pop up at the start of your Instagram Story bubble feed (that’s not a technical term, I’m referring to where the arrow points in the image below).
This is a great opportunity to gain more exposure within Instagram Stories whilst usage is still fairly low!
If you really want to take things to the next level, check out this Ultimate Live Stream Setup for £100.
People who watch your Instagram Stories with their phone on silent can only see the visuals with no audio.
We know that roughly 85% of Facebook video is watched with no sound, and I’d hazard a guess that Instagram Stories are somewhere similar.
Therefore, adding subtitles to your videos will help capture the ‘silent viewers’ that would normally skip the video. See example below.
— Daniel Knowlton (@dknowlton1) September 21, 2017
Use the Cut Story App to easily cut your videos into 15 second clips which are perfect for Instagram Stories.
There are various Apps, Software and services that can help you add subtitles to your videos for Instagram Stories.
Here are some options for you.
Apple Clips: This App automatically adds subtitles to your videos as you speak and record video.
Rev: Rev charges $7.50 per minute of video to create subtitles for your video.
PAID Do It Yourself
Camtasia: $199 for the license but a seriously awesome piece of software (my favourite option, we use this).
People don’t go on Instagram Stories to hear about your products and services. They go on there to be entertained, educated, inspired and to get to know you once you’ve twigged their interest.
Start creating real life stories. Share what you get up to at the weekend, what you do in you spare time, what you’re interests are etc.
It shouldn’t just be about your business/ industry. These 20 Results-Driven Social Media Content Ideas will help you get those creative juices flowing!
One of the most effective and least used strategies to drive eyeballs to your stories is to leverage your other social media platforms.
How often are you downloading one of your stories, posting it across your other social platforms and telling people to go and watch the full story? Not enough.
Here’s an example from Social Day earlier this year.
?Here’s a taster of the Insta story from @social_day?
— Daniel Knowlton (@dknowlton1) June 17, 2017
I’m on my way up to B2B Marketing Ignite in London today which should be fun!
Looking forward to catching up with Jaakko from Leadfeeder.
If you want to see the best bits from the event, I’ll be sharing them on my Instagram Stories.
Just click the link below and click my profile photo to watch.
? https://www.instagram.com/danknowlton1/ ?
Posted by Daniel Knowlton on Wednesday, 21 June 2017
Now it’s time to put these tactics into action, it’s over to you! Do you have any Instagram Tactics to add? Share them with our readers in the comments below.
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.