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Instagram Stories: How To Instantly Get 5 x More Views

Instagram

🤔 Do you use Instagram Stories for business?

😨 Running out of ideas to increase your views and engagement?

👇Here are 5 tactics you can use to boost views and engagement on your Instagram Stories right away.

 

TACTIC #1 Tag Your Location (as a county)

Adding a location tag to your Instagram Story can help you get featured in Instagram’s Story Search for that location.

I’ve seen up to 5 x story views on videos that have been featured in the location stories. County’s seem to have the highest success rate e.g. Kent, Sussex etc.

I then shared this tip on my Instagram account and got messages from others like Daniel Poulter who had seen similar success.

I also tested this on one of our client’s accounts and it work just as well!

🎯 How To Do It

Step #1 Create a video in Instagram Stories and click the sticker icon.

Step #2 Click the location sticker, search a county and add it to your story.

🤓 BONUS TIP 🤓

Don’t just think about adding the county your business is based in, think about other counties you’d like to target.

Test and try a variety of counties and measure results. I’ve tested various types of locations and counties seem to work the best.

 

TACTIC #2 Use Hashtags in Instagram Stories

Similar to the previous tip, adding the hashtag sticker to your stories can help you get featured in Instagram’s Story Search, this time for hashtag search.

You need to make sure you use the hashtag sticker and don’t just type in the hashtag as text. The hashtag sticker should look like the example below.

🎯 How To Do It

Step #1 Create a video in Instagram Stories and click the sticker icon.

Step #2 Click the hashtag sticker, type a hashtag and add it to your story.

 

TACTIC #3 Go Live

When you go live on Instagram Stories, you can choose to enable a 24 hour replay of the live stream.

Have you noticed that more and more live streams seem to pop up at the start of your Instagram Story bubble feed (that’s not a technical term, I’m referring to where the arrow points in the image below).

This is a great opportunity to gain more exposure within Instagram Stories whilst usage is still fairly low!

If you really want to take things to the next level, check out this Ultimate Live Stream Setup for £100.

🎯 How To Do It

Step #1 Swipe right at the bottom of the Instagram Story camera screen and click ‘Start Live Video’.

Step #2 Once you’re done, click ‘end’ and then ‘share’ at the bottom of the screen.

 

TACTIC #4 Share Subtitled Videos In Instagram Stories

People who watch your Instagram Stories with their phone on silent can only see the visuals with no audio.

We know that roughly 85% of Facebook video is watched with no sound, and I’d hazard a guess that Instagram Stories are somewhere similar.

Therefore, adding subtitles to your videos will help capture the ‘silent viewers’ that would normally skip the video. See example below.

🤓 BONUS TIP 🤓

Use the Cut Story App to easily cut your videos into 15 second clips which are perfect for Instagram Stories.

🎯 How To Do It

There are various Apps, Software and services that can help you add subtitles to your videos for Instagram Stories.

Here are some options for you.

FREE

Apple Clips: This App automatically adds subtitles to your videos as you speak and record video.

PAID Service

Rev: Rev charges $7.50 per minute of video to create subtitles for your video.

PAID Do It Yourself

Camtasia: $199 for the license but a seriously awesome piece of software (my favourite option, we use this).

 

TACTIC #5 Share Content Unrelated To Your Product/ Service

People don’t go on Instagram Stories to hear about your products and services. They go on there to be entertained, educated, inspired and to get to know you once you’ve twigged their interest.

Start creating real life stories. Share what you get up to at the weekend, what you do in you spare time, what you’re interests are etc.

It shouldn’t just be about your business/ industry. These 20 Results-Driven Social Media Content Ideas will help you get those creative juices flowing!

 

TACTIC #6 Share Teaser Videos On Other Social Platforms

One of the most effective and least used strategies to drive eyeballs to your stories is to leverage your other social media platforms.

How often are you downloading one of your stories, posting it across your other social platforms and telling people to go and watch the full story? Not enough.

Here’s an example from Social Day earlier this year.

🎯 How To Do It

Step #1 Create your Instagram Story and click the download button.

Step #2 Upload the video to another social media platform with a description & profile link.

 

I’m on my way up to B2B Marketing Ignite in London today which should be fun!

Looking forward to catching up with Jaakko from Leadfeeder.

If you want to see the best bits from the event, I’ll be sharing them on my Instagram Stories.

Just click the link below and click my profile photo to watch.

👉 https://www.instagram.com/danknowlton1/ 👈

Posted by Daniel Knowlton on Wednesday, 21 June 2017

Over To You

Now it’s time to put these tactics into action, it’s over to you! Do you have any Instagram Tactics to add? Share them with our readers in the comments below.

Daniel Knowlton
Daniel Knowlton
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.
  • Thanks for the share Daniel, great article.

    Do you think Instagram will be the main social media platform where digital marketers should focus in near future?

    Kind regards,
    Filip

    • Hey Filip, thanks for the feedback! 😀

      The answer to your question depends on a number of factors (Are your ideal customers using the platform now/ in the future? Do your skills match with the platform? etc.)

      To provide a solid answer to your question read the article linked below.

      I outline a detailed methodology you can use to decide which social networks are best for your business.

      I hope this help!

      Dan

      http://kpsdigitalmarketing.co.uk/2017/04/06/how-to-choose-the-right-social-networks-for-your-business/

    • michael onofre

      I think each social media platform has different age groups it is better for marketing for. Really depends on your niche/business. Sucesss might vary depending on what you are doing. Might see better results in different platforms because of this.
      Like if your trying to target people under 30, I would go with Instagram/Snapchat. Facebook has a wider age range. So, like if one platform isnt working the best for you always make sure your testing out the other platforms 🙂

      I wouldn’t solely focus on one platform. I think the market is gearing to multiple platforms. Like you have StumpleUpon, Pinterest, Snapchat, Facebook, Reddit. I think the list can go on and on.