What is Content Marketing & how does it work
Strategic Content Marketing - when implemented effectively - is absolute gold dust in terms of building credibility, trust, brand awareness and converting customers. Read our guide to implementing a Strategic Marketing Management Plan.
Content Marketing allows businesses to educate customers and potential customers about their products and services. It is a strategy which looks to give enough high value content away to reel in potential customers.
Here at KPS Digital Marketing Agency Kent we are extremely fond of the highly successful entrepreneur Gary Vaynerchuck who preaches that businesses need to be doing much less self-promotion and much more ‘added value’ content marketing.
His analogy of, ‘Jab, Jab, Jab, Right Hook’ communicates that a right hook’s content aims to sell and self-promote and a jab’s content aims to engage and trigger an emotional response. Businesses need to do more ‘jabbing’!
One quick example of this in action is demonstrated with how we obtained business with one of our most recent clients TT Trading Ltd.
Michael (Head of European Sales) saw this video tutorial that KPS Digital Marketing created and was really impressed. He contacted us through Twitter after he watched the video and is now one of our larger clients.
Content Marketing Management and the addition of this to a Strategic Marketing Plan really does work! And it can be applied to your business; you just need a clear Strategic Marketing Plan which focuses on creating great targeted content and provides value to your existing and potential customers.
How we create your content marketing plan
So, how can KPS help you fully utilise Content Marketing to grow your business effectively? Simple. We listen and use our expertise to create a tailored Management Plan which suits your objectives, needs, budget and resources.
Our team have provided one-off Content Management training for small businesses, all the way up to full Digital Marketing management for huge multinational corporations. You can rest assured that our services are truly focused on your objectives, needs, budget and resources.
Our proven 4 step process ensures every client receives exactly the same 5* service. It is as simple as that. The 4 step process is outlined below;
- Free Digital Marketing Health Check
This is a Diagnostic Questionnaire which allows us to soak up as much information as we can to help us understand exactly how we can best add value to your Business.
- Free Digital Marketing Action Plan
This is where we use your Health Check results to create a tailored Digital Marketing Strategy Action Plan focused around meeting your objectives.
- Review and Implement Content Marketing Strategy Action Plan
This is where the magic happens. Once we've reviewed the Digital Marketing Action Plan with you, we can begin your journey to success.
- Digital Marketing Support
Because your success is our reward, we provide tailored ongoing support to help you along your Digital Marketing journey.
The benefits of a Content Marketing plan
KPS Digital Marketing believe and know that ‘Content is king’. It is one of those over-used expressions which you’re probably sick of by now. However, content really is king when it comes to helping customers find your business online and guide them through their buyer journey.
The facts are the buyer journey has completely changed since the internet has become available and has destroyed the traditional process.
The internet has made it incredibly easy for consumers to skip the first half of the buyer journey by doing lots of research online. People tend to go into shops (or order products online) knowing exactly what they want as they have already researched online.
The way this relates to Content Marketing is simple. We know at KPS Digital Marketing Google loves good quality, relative content. The more good quality, relevant content you create on your website, the higher google will rank you in Search Engine Results Pages (SERP). This ultimately helps customers who are looking for your business, find you and this is where KPS Digital Marketing a content marketing specialists Kent can help.
Below are some benefits KPS Digital Marketing have outlined for creating a strategic content marketing management plan;
- Strategic Content Marketing saves you money.
You are the expert in your industry. We advise that you start writing valuable content on your website. This will add value to your website in the eyes of Google and therefore customers who are looking for you. In addition, once the customers have found you, creating high quality, relevant content helps educate, build trust and nurture potential customers. This all helps guide the customer through their buyer journey.
- Weed out uninterested buyers.
Stop spending time trying to force people through the sales funnel that will never buy your products or services. Strategic Content Marketing serves as that filter. This approach will help weed out the uninterested buyers almost immediately. If you can make your content specific to your ideal customers’ needs, you’ll have an automated filtering system in place.
- Positions your business as an Authority
Strategic Content Marketing is a great way of demonstrating your expertise to help build trust, credibility and position yourself as an online expert in your industry.
- Generate more inbound traffic to your site.
Driving traffic to your website should undoubtedly be a part of your online objectives. Quite clearly, driving targeted traffic to your website will help increase brand awareness, leads and ultimately nudge prospects into the top of your sales funnel. This is something that KPS Digital Marketing Kent can help you with.
- Strategic Content Marketing increases sales.
Strategic Content Marketing attracts, educates, nurtures and converts website visitors into customers.
Who needs to have content marketing specialists Kent helping with Content Marketing Management when there is a vast amount of free educational content online? Why not execute the Content Marketing plan yourself with no support? Some businesses find this works well as they have always done it and always achieved similar, ok results. In addition, they may have enough capacity to spend some time learning new ideas and digital marketing strategies online.
However, ‘if you always do what you’ve always done, you’ll always get what you’ve always got’. Here a KPS Digital Marketing, we eat breathe and sleep Content Marketing. We have a passion and drive to continue to learn, develop, test and implement the latest cutting edge techniques. This is what helps us deliver outstanding results, which has contributed to us becoming a top Digital Marketing Agency in Kent.
If you are looking to fast-track your growth, KPS Digital Marketing can help.