🤔 Do you use social media for business?
👍 Are you looking for social media content ideas that are already proven to drive results?
👇 In this article, I’ll share 20 social media content ideas + 20 examples of the ideas in action.
As a business on social media, you are competing for your audience’s attention against cute animals, videos about food, updates from friends and family, hilarious memes…the list goes on!
So, how do you break through the noise?
1. Truly understand what your ideal customers are interested in.
2. Start creating content that feeds those interests in a fun, informative and inspiring way.
People love to be reminded about stuff they liked or things that made them feel good when they were younger. Social media content that taps into this works.
Here’s a great example from one of our clients. We developed this post to tap into the target market’s interest (cars) as well as their age. This was the ‘cool car’ everyone wanted when they were younger, which prompted them to engage.
Humans are made up of emotions. What happens when you trigger those emotions with social media content? It makes people share, comment and react.
If you don’t shed a tear and share the posts below once you’ve watched them then I’ve lost faith in you as a human…get the tissues ready.
Watch as Florence and the Machine sings ‘Dog Days Are Over’ to the extremely brave Karinya after she was too ill to go to her show. You can really feel the love in the room.
You can support the wonderful causes that helped during Karinya’s fight here: Hospice Austin’s Christopher House, Kirby Hall School, and Hospice Austin
Posted by Music Crowns on Friday, 9 June 2017
The 42 sec. mark had me moved to tears, how beautiful …
Girl Approaches Great Grandmother And Transcends Generations With 1 Action
Music is powerful, able to unlock memories long forgotten, able to comfort and heal. Often referred to as the backdoor to memory, music buries itself deep into our brains and penetrates the soul unlike any other medium humans can experience. This is why just a few measures of music from our childhood or adolescence brings back sweeping memories of lyrics, melody, and memories associated with the music.
When a young girl sang a timeless hymn to her aging great-grandmother, the result was stunningly beautiful. The Erway family was gathered together, enjoying a visit. Olivia Erway, seated right beside her great-grandmother, leaned in close and began singing “How Great Thou Art,” a hymn that was familiar to her great-grandmother.
As Olivia’s beautiful voice soared through the room, the unexpected happened: great-grandma began to sing along. Holly Erway posted the precious moment on Facebook with the caption, “Sweet moment as I asked Olivia to sing for her great grandmother and she started to sing along.”
Shanti Ananda for Breathing for Peace
Posted by Breathing for Peace on Wednesday, 8 June 2016
Humans are opinionated little buggers. If someone sees something on social media that they highly agree or disagree with, they are likely to comment, share and react to it, helping to boost it’s performance.
LinkedIn is an especially good place to share an interesting opinion, take a look at the example below.
People love learning, so, show them how to do something on social media. Are you a fitness instructor? Create a video which shows mums how to lose stubborn belly fat. Are you a plumber? Show your audience how to fix a minor leak.
Here’s some examples for you.
A lot of people go on social media to be entertained, so, entertain them in a fun, interactive way. Enlight (a photo editing App) do such a good job of this. They upload images and ask their social media audience to edit the image with their App and post them in the comments (see example below).
Chris Kubby also does a great job with his ‘caption this’ Tweets.
Caption this ?⤵️ to win a Kubby tshirt or hat! ?? pic.twitter.com/MtT2gY6Lxf
— Chris Kubbernus (@ChrisKubby) July 7, 2017
Do you sell products? If you do, why not upload cool product videos which show off interesting features of your products?
Most of the top performing product videos out there follow a similar style to the video below. Interesting visuals, funky music and captions which share cool stuff about the product.
Posting content created by your audience not only saves you time, it also helps drive more audience engagement. If you own a bike shop and your audience shares photos of their bikes, why not create a collage of your favourites, post it on social media and tag them?
The On The Tools team use a ton of user generated content and it works really well.
Laughing makes your audience feel good. You could share a funny analogy or story to do with your industry. If you’re not that funny then get the funniest person in your team to get involved and help you come up with ideas.
Alex Hooking’s post on LinkedIn did make me chuckle. We’ve also had a go at comedy ourselves and got quite a good response (see video below).
Collaborating with others in your industry is a great way to create something fun that your audience will love on social media.
After Lloyd and I, there’s no better double act doing it right on social media than Andrew & Pete. They’re probably the most fun people I’ve ever met and it comes across in their social media content.
Their ‘A Marketer’s 12 Days of Christmas’ video is brilliant!
Merry Christmas from Andrew and Pete. Instead of cards… this year we wrote you a song (that we couldn’t sing alone). A Marketer’s 12 Days of Christmas… Britain’s Got Talent here we come!
A BIG thanks to our special guests! You rocked it!
Posted by Andrew and Pete on Tuesday, 20 December 2016
What makes you unique is your knowledge and as we’ve already mentioned, people like learning. Combine these two elements and start educating your audience. Give away your most valuable knowledge for free.
This is what will make you shine on social media. Roberto Blake is a great example of someone who’s killing it with educational content.
Where is your business based? Wherever it is, be proud of it. You know why? Because potential customers in your local area are proud of it too and that means you have something in common.
Visit Thanet do an awesome job of sharing the delights of where I’m from and I always share their content.
Thanet is full of Remarkable heritage and architecture just waiting to be discovered…Can you spot your favourite landmarks in our new video? Find out more: http://www.visitthanet.co.uk/heritage
Posted by Visit Thanet- Margate, Broadstairs and Ramsgate on Saturday, 3 June 2017
If you sell products, getting an influencer/ micro influencer to unbox a selection of your products on camera is a great way to gain exposure.
Your audience are way more likely to value other people’s opinions of your products than your own (you’re slightly bias).
I love Phoebe Soremekun‘s content (even though I don’t like makeup) and she does a great variety of unboxing videos.
Live videos are the new shiny thing on social media and so many people are using them badly.
HOW DO YOU WIN AT FACEBOOK LIVE?
Tag a friend who needs to watch this!
Like Social Chain for more…
Posted by Social Chain on Friday, 3 March 2017
Gaining trust and credibility from your audience is very, very important. Therefore, you need to show your audience the good stuff you do to build up these credibility blocks.
I recently saw a great example of this in action from Vikki Taylor. She doesn’t do it often, but when she does she does it in a very humble, authentic way.
Your potential customers love stories. They also want to get to know you and make sure you’re the right fit for them before they decide to become a customer.
Therefore, you need to ‘tell your story’ and share your team’s personality on social media. Show your audience what is going on behind the scenes, introduce them to your team and let them get to know you.
We use this type of content a lot, check out the example below from a recent video shoot we did with a client.
Interviewing other industry experts is a great way to provide value to your audience. Doing it live makes it even more exciting for viewers.
Lucy Hall and the Social Day team did a great job of this in the run up to Social Day. They interviewed all the speakers prior to their event to give a taster for what delegates can expect if they attend.
Q&A on Influencer Marketing for Business with Daniel Knowlton from KPS Digital Marketing
Posted by Social Day on Thursday, 20 April 2017
As I’ve previously mentioned, storytelling is very important on social media. Creating a daily, weekly or even monthly vlog is a great way to tell your brand’s story.
The On The Tools Vlog is so good! Entertaining, well put together and on point.
IT’S THE STORY OF ON THE TOOLS! VLOG 01
From a drunken idea on a Friday night, find out how we’ve built a Brand through Social Media and become the biggest Construction Community in the world! Please like my page for more vlogs and content and follow our journey as we try and grow even more!
Posted by Lee Wilcox on Friday, 19 May 2017
Creating polls (especially on Facebook) which prompt your audience to vote with a reaction is a great way to grow your Facebook audience and drive engagement. This Facebook growth strategy tutorial shows you how to do it.
When creating polls, make sure you focus the poll on a topic that your ideal customers have a strong opinion on. See an example from one of our clients below.
Inspiring content helps give your social media audience that little nudge of positivity when they’ve hit a hump day. It also helps position you as an industry expert.
Quotes are a great way to inspire your audience (especially on Instagram) and there’s no one doing it better than Chris Kubby.
Kubby’s visuals and the messages he puts across are completely on point.
Memes are another great way to make your audience laugh!
Surprisingly, Gucci make great use of memes on their Twitter feed.
— gucci (@gucci) March 20, 2017
If you read this and take no action it’s been a waste of time. So…try some of these content ideas out!
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.