Are you looking to learn from the most valuable, useful content marketing content created in 2016? Then look no further!
Content Marketing Institute is (in my opinion) the world’s greatest content marketing publication. A selection of the world’s greatest content marketing influencers produce clear, actionable content marketing tutorials for the website. If you haven’t read their content before, you’re in for a right treat!
We’ve used Buzzsumo to round up the 10 most viral Content Marketing Institute posts from 2016. Buzzsumo measures the amount of times content has been shared on Facebook, LinkedIn, Twitter, Pinterest and Google+.
Combine this awesome tool with the greatest content marketing publication in the world and you have 2016’s most valuable list of viral content marketing posts to learn from!
Author: Michael Brenner
Michael Brenner is the CEO of Marketing Insider Group, and co-author of best-selling book The Content Formula. Michael is recognized as a Top B2B Marketer,Content Marketer, and Social Media Marketer. Follow Michael on Twitter @BrennerMichael.
‘What is the difference between content and content marketing? The answer is the destination you will use to attract and build an audience.
Content marketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimize to achieve your marketing objectives.’
Author: Joe Pulizzi
Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute , Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, including best-selling Epic Content Marketing (McGraw-Hill) and the new book, Content Inc. Check out Joe’s two podcasts. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @JoePulizzi.
‘A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company present. Pest management? Check. A few small manufacturing companies, a nonprofit, and a jewelry store rounded it out. In other words, it was a diverse group of companies.
What wasn’t diverse were the ways they were marketing their companies. Most had e-newsletters. All of them had Facebook pages. Every one of these senior leaders was concerned about search engine rankings.’
Author: Jodi Harris
‘If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.
This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and social media-sophisticated consumers.’
Author: Joe Pulizzi
‘I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.
Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).’
Author: Neil Patel
Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, and Entrepreneur Magazine says he has created one of the 100 most brilliant companies in the world. You can connect with him on Twitter @neilpatel.
‘Anyone who has created content knows that it can be a minefield.
There are so many ways to blow it. From a technical mishap to a social faux pas, you are constantly trying to avoid mistakes.’
Author: Ann Rockley
Ann Rockley (@arockley), CEO of The Rockley Group, Inc., was ranked among the top five most influential content strategists in 2010. Ann is the creator of the concept of intelligent content and founded the Intelligent Content Conference. Ann has an international reputation for developing intelligent content strategies for multichannel delivery. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and structured content management best practices.
‘Recently I was asked: “How do you define an exceptional content experience?” My response was “I don’t deal with front-end experience. I make the content sing and dance by managing it behind the scenes. A front-end strategist tells me what’s needed, and I develop the back-end strategy to support those needs.”
Content strategists come in two main types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house.’
Author: Michael Brenner
‘Questions about content marketing ROI are probably the ones I hear most from marketers who are struggling to build their own business case internally.
We know our customers are turning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained.’
Author: Matt Banner
‘In that moment when you post something to a social media channel, you wait for the “likes,” shares, favorites, and retweets to come. Sometimes, though, they never come.
How do you create content that makes your audience share it without fail? How and when do you share it on social media for maximum results?’
Author: Neil Patel
‘Content marketing is one of the most effective marketing strategies available today. All you need is to write a few thousand-word articles several times a week, produce masterful, in-depth, search-engine-optimized, intensely visual, user-focused content, and unleash it with the grace of an industry maven and the power of a market leader.
Content marketing is the modus operandi for modern digital marketers, but doing it right is no easy feat. And the future is challenging.’
Author: Yoav Vilner
Yoav Vilner is the CEO at Ranky. He’s also mentoring startups in accelerators such as Microsoft and Yahoo and a regular columnist at most top tier media – Forbes, Inc, Entrepreneur, TheNextWeb, Venturebeat and more. Follow him on Twitter at@YoavVilner.
‘If we take a quick glimpse into the crystal ball, we see a future of content marketing less about the impact of words and more about the experiences created for the consumer. Traditional content has flooded the Internet and is starting to feel stale. Admit it – how often do you find yourself briefly skimming an article only to move on within seconds to something new?
Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity – answering quizzes, watching clips, or exploring scenarios. It’s the perfect way to capture the audience’s attention from the get-go. It can challenge individuals to think and respond – snoozing is no longer the preferred option.’
Did you find any of these resources useful? Do you have any additional CMI posts our readers may find useful? Let us know in the comments below!
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.