Daniel Knowlton on The #AskGaryVee Show | Episode 230
September 28, 2016
32 Mile Viking Coastal Trail Charity Walk to Support MS
October 9, 2016

Content Marketing 2016

We’ve used an innovative new influencer identification and relationship tool (Lumanu) to identify the Top 100 Content Marketing Influencers from 2016. The tool leverages the power of machine learning to find and analyse content that is consumed across blogs, articles and social to uncover the most influential thought leaders for any topic.

Lumanu is unlike any other tool because it starts at the content layer and is able to identify influencers based on the relevance and performance (Domain Authority, views, social engagement) of the content they create for any specified topic.

From their website: “It’s like Buzzsumo and Jarvis from Iron Man had a really, REALLY smart baby

🏆 Congratulations to everyone that made the list! Scroll down to see who made the Top 100.

 

My buddy Josh Steimle has an awesome course for those of you who want to become influencers, it’s completely free, go check it out here.

 

How is this list calculated?

Lumanu grades influencers on 3 areas;

Authority: The weighted average MOZ domain authority of sites this influencer has access to.

Reach: The average monthly visitors across domains this influencer has access to.

Impact: The average social engagement per piece of content created by this influencer within this topic.

 

Content Marketing 2016: What Are The Top Influencers Saying?

We reached out to the top Content Marketing Influencers from 2016 and asked them what they had to say about Content marketing in 2016.

Joe Pulizzi
#1 Joe Pulizzi Founder of  Content Marketing Institute

The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.

” We need to create a business strategy for our content.  That means saying no to many channels and content types, and focus on where we can build an asset, an audience, over time.

Jeff Bullas
#2 Jeff Bullas CEO at JeffBullas.com

 Content Marketing should be seen as a “continuous marketing” tactic. This is different to the old paradigm of campaign marketing.  

The content marketing beast needs to be fed every day.

The search engines require tickling and the prospects need to be reminded that you are alive and kicking online.

Brand building requires more than unique content, mind bending insights or ideas with gravitas. Vanity metrics are also not enough anymore.

It needs to ripple across the social web. Dropping into inboxes, LinkedIn and online conversations.

Just having it sit on your site is not enough. It needs to go on a journey. It needs to move. It also has to work. At the end of the day it needs to convert attention into a real ROI. Leads and sales

Michael Brenner
#3 Michael Brenner CEO of Marketing Insider Group

There are 4 main trends in Content Marketing right now: Specialization, Visualization, Personalization, and Humanization

Specialization will see brands moving beyond trying to be everything to everyone or everything to someone and being something important to a highly targeted audience. Creating a niche they can own. 

Visualization sounds so obvious. But for brands this is a tough one. Visual content has to be engaging, emotional, and authentic. And visual content takes budget and skills many brands haven’t invested in as much as they need to.

Personalization is, in my mind, one of the biggest trends for 2017. The rise in adoption of Marketing Automation, Account-Based Marketing, and other technologies support this trend and will enable true personalization.

Finally, Humanization is important because one of the best ways to scale content marketing without massive investment is to tap into the expertise, the authority, and the real passions of the employees, customers, partners that already sit inside the company.

Jayson DeMers
#5 Jayson DeMers Founder & CEO of AudienceBloom

At its core, Content Marketing is all about giving your audience something it wants. But as market paradigms shift, available technologies evolve, and users find themselves with changing preferences, “what your audience wants” becomes a harder question to answer.

As more companies enter the fold of Content Marketing, competing for a slice of that ROI pie, and experienced companies push forward to find new ways to connect with their audiences, Content Marketing trends emerge and evolve—and 2016 has been no exception to that rule.

🏆 Content Marketing 2016: Top 100 Influencers 🏆

You may notice that some influencers score higher in all 3 areas but are ranked lower. The rankings are primarily determined by the quantity and relevancy of the content each author creates.

 

Rank Twitter Name Authority Reach Impact
#1 @JoePulizzi Joe Pulizzi 84 1.1M 941
#2 @jeffbullas Jeff Bullas 71.5 656.0K 1461
#3 @BrennerMichael  Michael Brenner 40.44 257.5K 839
#4 @neilpatel  Neil Patel 81.31 18.8M 1322
#5 @jaysondemers  Jayson DeMers 94.85 95.1M 959
#6 @MikeTempleman1 Mike Templeman 96 117.2M 862
#7 @JoeLazauskas Joe Lazauskas 67 811.3K 884
#8 @TweetsFromPawan Pawan Deshpande 69.13 14.8M 965
#9 @JasonMillerCA Jason Miller 96 2.1M 654
#10 @steveolenski Steve Olenski 94.57 84.4M 746
#11 @irfanahmad1989 Irfan Ahmad 63.57 935.4K 2238
#12 @sujanpatel Sujan Patel 81.43 50.7M 1475
#13 @dreckbaerfrau Susanna Gebauer 43.33 198.1K 508
#14 @Joderama Jodi Harris 84 1.1M 1261
#15 @johnrampton John Rampton 83.33 48.9M 1554
#16 @SmallBizBrian Brian Sutter 96 117.2M 6855
#17 @lieblink Rebecca Lieb 84 1.7M 850
#18 @heidicohen Heidi Cohen 65.2 854.7K 742
#19 @tessawegert Tessa Wegert 67 811.3K 681
#20 @QuinnCW Quinn Whissen 84 1.7M 653
#21 @stonetemple Eric Enge 64.8 1.4M 654
#22 @anngynn Ann Gynn 84 1.1M 1054
#23 @ajagrawal24 AJ Agrawal 92.25 45.4M 503
#24 @GrantLingel Grant Lingel 38.75 81.7K 1057
#25 @michelelinn Michele Linn 84 1.1M 1033
#26 @jaybaer Jay Baer 57.75 411.1K 513
#27 @JuntaeDeLane Juntae DeLane 31 1.4K 550
#28 @steverayson Steve Rayson 76 1.8M 687
#29 @michaelgerard Michael Gerard 66 206.8K 431
#30 @amandawalgrove Amanda Walgrove 67 811.3K 816
#31 @GerryMoran Gerry Moran 44.75 605.6K 370
#32 @jackstimps Jack Simpson 78 1.6M 492
#33 @JuliaEMcCoy Julia McCoy 84 1.3M 804
#34 @EcommerceBoy Armando Roggio 71 1.2M 289
#35 @JusticeMitchell Justice Mitchell 51 143.8K 228
#36 @leeodden Lee Odden 55.25 232.2K 822
#37 @ayaznanji Ayaz Nanji 81 822.7K 350
#38 @JulieGTR Julie Gauthier 89 66.0K 336
#39 @herrhuld Ben Davis 78 1.6M 596
#40 @annhandley Ann Handley 72.67 559.3K 991
#41 @dougkessler Doug Kessler 52 2.0M 285
#42 @danielnewmanUV Daniel Newman 32 39.1M 640
#43 @johnhall  John Hall 94.33 85.3M 1091
#44 @shanesnow Shane Snow 67 811.3K 1344
#45 @demianfarnworth Demian Farnworth 88 1.3M 1370
#46 @CTrevien Claire Trévien 43 15.6K 546
#47 @phoenixorflame Amy Wood 65 1.4M 842
#48 @PamellaNeely Pam Neely 77 789.0K 589
#49 @lakey Chris Lake 80.67 1.5M 3676
#50 @Frank_Strong Frank Strong 59.5 1.0M 479
#51 @centmuru Cent Muruganandam 55 439.1K 277
#52 @andjdavies Andrew Davies 63.5 854.8K 218
#53 @shane_barker Shane Barker 80 2.3M 484
#54 @PerryDMN Perry Simpson 76 192.4K 261
#55 @FX_Digital  Steve Cartwright 39 22.8K 282
#56 @AndreaFryrear Andrea Fryrear 84 1.1M 716
#57 @emfeatherstone Emma Featherstone 98 335.2M 817
#58 @BillCarmody Bill Carmody 91 21.5M 191
#59 @ArnieK Arnie Kuenn 42 550.0K 738
#60 @jeffreylcohen Jeff Cohen 98 2.9M 337
#61 @benplomion Ben Plomion 77 548.1K 450
#62 @chaninballance Chanin Ballance 79.5 686.0K 427
#63 @bernieborges Bernie Borges 83 2.0M 397
#64 @jimyu Jim Yu 85 1.5M 720
#65 @rachelindteigen Rachel Lindteigen 84 1.7M 1458
#66 @dillonmbaker Dillon Baker 67 811.3K 457
#67 @SFBakerGeek Ashley Taylor Anderson 83 1.7M 694
#68 @DerekEdmond Derek Edmond 91 2.5M 1484
#69 @RebekahRadice Rebekah Radice 54 1.1M 1516
#70 @samslaughter215 Sam Slaughter 67 811.3K 391
#71 @missanna_f Anna Francis 78 1.6M 876
#72 @vsciarrillo Valter Sciarrillo 100 2.4M 1846
#73 @DomNicastro Dom Nicastro 75 416.2K 598
#74 @kevanlee Kevan Lee 91 2.9M 2697
#75 @gcharlton Graham Charlton 82 1.5M 1140
#76 @terezalitsa Tereza Litsa 86 1.3M 1454
#77 @soniasimone Sonia Simone 88 1.3M 2335
#78 @Bryan_phc Bryan Adams 52 13.7K 550
#79 @Corey_bos Corey Wainwright 91 9.6M 1520
#80 @TrondLyngbo Trond Lyngbø 91 2.5M 3064
#81 @AntonyMesser Tony Messer 79.5 1.1M 742
#82 @BrentPohlman Brent Pohlman 41 1.2M 174
#83 @egomes1019 Ellen Gomes 78 198.7K 1209
#84 @KelseyLibert Kelsey Libert 89.5 6.2M 5109
#85 @MLasquite Mydee Lasquite 57 72.9K 232
#86 @NickWestergaard Nick Westergaard 85.5 5.2M 12563
#87 @markwalkerford Mark Ford 44 56.3K 965
#88 @seosmarty Ann Smarty 79 1.7M 413
#89 @Rob_H_Allen Robert Allen 79 1.5M 419
#90 @jogebauer Jonathan Gebauer 37 93.4K 1511
#91 @alexandra_barca Alex Barca 66 206.8K 468
#92 @JamilVelji Jamil Velji 25 18.5K 4187
#93 @CJScribe Laura Tate 83 2.0M 515
#94 @MelonieDodaro Melonie Dodaro 45 57.1K 4643
#95 @msweezey Mathew Sweezey 38.5 274.1K 404
#96 @BrianHonigman Brian Honigman 23 4.7K 1576
#97 @yaelwrites Yael Grauer 67 811.3K 303
#98 @garrett_moon Garrett Moon 78 2.1M 1656
#99 @mitchellhall Mitchell Hall 66 206.8K 522
#100 @itsjessicann Jessica Ann 71.5 606.9K 794

 

Would you like to become an influencer and make it onto a similar list like this? My buddy Josh Steimle has an awesome course for those of you who want to become influencers, it’s completely free, go check it out here.

 

🎨 We got the guys over at Visme to create a cool infographic for this list post, check it out below!

 

Daniel Knowlton
Daniel Knowlton
Daniel is the founder of KPS Digital Marketing and has a passion for creating and sharing step by step Digital Marketing tutorials on his blog. He is also a keen speaker and was recently named #12 Most Influential Digital Marketer on Twitter in the world in 2016.