Author: Samuel Scott (@samueljscott) is a former journalist and newspaper editor turned international digital marketing and communications professional, he's is a global marketing speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing.
Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame according to Samuel.
Author: Josh Constine (@JoshConstine) is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.
Good-enough goes a long way when combined with network effect. You don’t always need to be better to win, you just have to rob your competitor of its appeal. Why would people stray if you provide convenience, even without quality?
This is the strategy behind Instagram Stories.