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How to use Snapchat to grow your business in 2016

Daniel Knowlton
Daniel Knowlton

Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullasโ€™ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.

  • How do you think the addition of Instagram Stories will affect Snapchat?

    • Good question!

      I definitely think Instagram Stories will bit a chunk out of Snapchat’s user base. There are lots of people who already have large followings on Instagram so those people will probably migrate there if they were on Snapchat.

      However, Snapchat has been one of the most innovative social media platforms to date. They continue to bring new, fresh ideas to the table. Not sure if Instagram will keep up or if they will just copy more of Snapchat;’s ideas??

      Ultimately though, the market will decide!

      Maybe a new platform will come along and eat up Snapchat and Instagram, who knows?

  • CarlL

    Really handy stuff here Dan. As you know I’ve just started something new involving snapchat and this has given me a good overview of what I should be thinking about. Didn’t know about the story analytics either.

    • Thanks for the feedback Carl , really pleased this post has helped! Any other questions you have just ask. ๐Ÿ™‚