For those that haven’t heard of Snapchat, it’s the mobile app launched in 2011 that is now worth $19 billion (watch Casey Neistat’s explainer video below for more info).
This app was initially very popular with teenagers, but with Snapchat’s demographic slowly rising, 100 million daily active users and 7 billion+ video views a day, this is the perfect opportunity for businesses to embrace the platform.
Read this post to discover why you should be using Snapchat for your business in 2016.
Reason 1: Attention
All marketing comes down to one key concept: attention. Businesses are forever fighting for their audience’s attention and coming up with new and innovative ways to gain a bigger share of that attention.
Snapchat is quickly catching up with Facebook’s 8 billion daily video views. The platform is where more and more people’s attention is focused, so take the opportunity and start creating content which provides value in return for your audience’s attention.
Reason 2: Become an early adopter
Of the businesses that market on social media, only 2% use Snapchat (Source: Social Media Examiner 2015). The lack of competition provides a huge opportunity for businesses to become early adopters and take advantage of a non-competitive marketing landscape.
Reason 3: Tell your story
For audiences to form an emotional connection with a business, there needs to be some kind of story they can relate to. Nowadays, marketing is all about effective storytelling.
Snapchat is THE storytelling app. You can literally create a story of short videos to take your audience through a behind the scenes look into your business.
Have you thought about how you tell your story to your audience? Snapchat is a great platform to do exactly that.
Reason 4: Time
In terms of marketing, one of the biggest challenges I hear business’s facing is, ‘we don’t have enough time’.
The great thing about Snapchat is that you can instantly create vast amounts of value-adding content with minimal effort. It takes seconds to create short video clips which share industry tips, tricks and knowledge to your audience.
It also takes seconds to create a ‘behind the scenes’ story for your audience to follow, check out the examples below;
Reason 5: Influencers are backing it
When it comes to learning about ‘the next big thing’ in marketing, a great place to start is to listen to big marketing influencers who know their stuff. There’s been a variety of key marketing influencer’s ‘bigging up’ Snapchat as a marketing tool – you should listen to them!
Two prime examples are Gary Vaynerchuck and Chris Ducker, two incredibly talented entrepreneurs and practitioners who have built incredibly successful businesses. Check out the videos below to find out why the big marketing cheeses are backing Snapchat.
Let’s keep it simple, in conclusion, get on Snapchat now! Dip your foot in the water and become an early adopter of the fastest growing social platform in 2016.
Want to know how to get started with Snapchat? Download our ‘Getting Started’ Guide Below
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.