TT Trading Ltd Case Study

KPS have been working with TT Trading for 3 months (since September 2015) to help develop and implement their Digital Marketing strategy. So far, the main focus has been on 3 core areas; Social Media Marketing, Content Marketing and Email Marketing.

The strategies developed and implemented within the 3 channels have all been focused on the following;

Creating and promoting the right content, to the right audience, at the right time, whilst providing as much value as possible, ultimately guiding potential customers through their sales funnel to generate online sales.

Despite only working with TT Trading for 3 months, KPS have helped them achieve some substantial results.

Online sales up 36% from previous year.

Website traffic up 248% from previous year.

Over 3 million views on product videos created by KPS.

Reach over 1 million people per week on Social Media.

361 email subscribers generated with 35.3% email open rate & 20.4% click through rate.

Regularly 20,000+ comments, likes & shares on Facebook per week.

2,000 targeted Twitter followers grown.

Twin Towers Trading is an umbrella for numerous businesses and offices world-wide. It’s a multi-national sales and marketing company selling in many of the largest retail establishments throughout the world including Walmart, Tesco and Carrefour, to list a few.

With an impressive force of Sales Representatives, and one of the most enviable Client portfolios in its field, TTT specialises in marketing and selling unique and innovative products ranging from kitchenware and home-ware, to electronic products, costume jewellery and much more.

You can follow the UK side of the business' story on Social Media here;

Before working with KPS, TT Trading had done well in building up an audience on Facebook and Twitter through carrying out regular competitions which they started in 2013.The audiences grown on Facebook and Twitter helped drive traffic to their website, which in turn helped bring in a steady stream of online sales.

However, TT Trading approached KPS to help take their online marketing strategy to the next level.

TT Trading had one clear objective: Grow online sales

To help the company achieve this objective, we worked with them to overcome a number of challenges;

1. To develop and implement an effective conversion strategy in order to convert website hits into sales.

2. To develop and implement an effective website traffic growth strategy in order to increase exposure and online sales .

3. To develop and implement a tailored Digital Marketing strategy which directly drove online sales growth.

4. To develop and implement an innovative content strategy which engaged and provided value to their customers.

After meeting Michael (Head of European Sales) and sharing his passion for developing TT Trading's online growth, we developed a strong relationship to move forward with.

Completing a thorough Digital Marketing Diagnostic with Michael helped KPS create a tailored Digital Marketing Action Plan. The Action Plan was focused on achieving TT Trading's number 1 objective whilst overcoming their challenges.

KPS provided the following support;

Online Sales Growth

With online sales growth being TT Trading's number 1 objective, it was important KPS focused efforts on making this happen.

From experience, we have learnt that to increase sales through Digital Marketing, real relationships have to be built with customers. Rather than using Digital Marketing as a hard sales tool, KPS created highly engaging content which provided value to TT Trading's customers and helped guide them through their buying process.

In the first 3 months working with KPS (Sept 29th 2015 - Dec 29th 2015), online sales were up 36% on the previous year (Sept 29th 2014 - Dec 29th 2014).

This wasn't down to luck, this was down to the implementation of a highly effective and tailored Digital Marketing strategy.

Note: Due to confidentiality reasons KPS cannot post print screens of TT Trading's online sales figures.

Website Traffic Growth

To help drive online sales, KPS had to dramatically increase targeted website traffic. In addition, KPS had to increase website conversions from visitors, to customers.

The strategies KPS used helped dramatically increase website traffic and customer conversion rates. You can see from the screen shots below that website traffic was up 248% in the 3 months working with KPS in 2015 compared to the 2014.

Product Video Views

A big part of TT Trading's content strategy has been video. KPS have helped create short snappy recipe videos using TT Trading's products.

To date, these videos have had over 3 million views on Facebook alone. The 'How to make a cafe fresh frothy coffee' video using the Whizzy Whisk helped drive the Whizzy Whisk to the number 1 sales spot for the month the video was launched.

Social Media Reach

Creating highly shareable content which provides value to TT Trading's audience has helped the company's Social Media reach sky rocket.

In the last week alone TT Trading have achieved a total reach of over 1.2 million on Facebook and 16 thousand on Twitter.

Email Subscriber Growth

Building a targeted email list of 365 subscribers from scratch in 3 months helped TT Trading in 3 core ways;

1. It helped nurture customers through their buyer process (by providing relative, drip-fed nuggets of valuable information).

2. It provided a continuous flow of website traffic.

3. It helped build relationships with customers (through specific 'relationship building' email campaigns).

With an industry average open rate of 16.77% and click through rate of 2.53% (Source: Mailchimp 2015) TT Trading's average open rate of 35.3% and click through rate of 20.4% are quite impressive.

Twitter Follower Growth

To enhance TT Trading's Twitter strategy, KPS helped build and engage a highly targeted group of followers.

In the first 90 days of working with KPS, TT Trading's Twitter folowers grew by 2,037.

Continued Digital Marketing strategy development with the latest tools and strategies

Despite achieving some great results in the first 3 months of working with TT Trading, the company can rest assured that KPS can continue to provide value .

We don't just 'do' Digital Marketing, we eat, sleep and breathe it! This means that we read up on the latest strategies, test the latest tools and will continue to apply the latest, most successful Digital Marketing strategies to TT Trading.