Atmosphere Furniture Ltd Case Study
March 26, 2018
Nicole Bremner East Eight Developments Case Study
March 8, 2018Pro XL
Social Media Marketing
Management & Training
Background
Pro XL offers a world-class range of automotive refinishing products developed to provide a complete refinishing system that increases productivity without compromising on finish quality.
Over a period of 6 months, we worked with Pro XL to develop an effective Digital Marketing strategy, implement that strategy for 3 months and then build and train an in-house team that was capable of delivering the strategy effectively.
The Goal
🎯 Increase brand advocacy and brand awareness via Digital Marketing channels.
🎯 Build and train an in-house team that has the skills and expertise needed to effectively deliver the strategy.
We truly believe that companies that invest in building an in-house Digital Marketing team, with the right skills, knowledge and motivation, generate much better results than companies that fully outsource all aspects of their Digital Marketing.
We encourage customers who are initially looking to fully outsource everything to consider initially outsourcing and then working with us to develop a programme to train up an in-house team.
How we helped
Firstly, we worked with the management team to develop an effective Digital Marketing strategy. We produced a written strategy document which was a valuable reference for everyone involved in implementing the strategy.
We focused on honing in on the target market's interests, creating and sharing content that encouraged them to engage (such as the Ford Cortina Example), helping Pro XL build credibility and trust with cold audiences.
We implemented the plan for 3 months. Whilst we were implementing the strategy, we supported Pro XL in recruiting a new employee as the Digital Marketing Manager. We looked over the candidate's applications and attended the interviews.
In month 4 - 6, we delivered 2 onsite training and coaching sessions per month to ensure a smooth handover of the strategy.
The Results
We built a highly engaged audience of advocates who consistently engaged with Pro XL online and posted their own content on social media showing their appreciation for the Pro XL products.
The fully upskilled in-house team continues to deliver the effective Digital Marketing strategy, as well as developing and implementing new ideas internally.
"We have been using KPS Digital Marketing since Jan 2017 and we have seen a greatly increased engagement level on our Facebook pages and they have started to get traction with our Twitter pages also. So far I would fully recommend KPS for running your social media”
#Audi #TTs wheel refurbished and done with original matt finish @AudiUK @audicarfans @audisport pic.twitter.com/SRlGoGinQN
— Storey's ARC Ltd (@StoreysArc) March 6, 2017
