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Illuminate Skin Clinics

Video Production

Skin & Wellness Clinics


Illuminate Skin Clinics is an award-winning private clinic offering an extensive range of the latest aesthetic, skincare and wellness treatments.

Illuminate Skin Clinics contacted KPS as they were looking for support with social media management.

When meeting the Illuminate team, we agreed that producing original video content would be important if they wanted to generate optimum results from their Digital Marketing strategy.

KPS were up against a number of other agencies but were lucky enough to be selected to work with Illuminate Skin Clinics.

The Goal

🎯 Develop and implement an effective social media marketing strategy that drives regular leads and sales.

We knew that providing valuable, informative content that helped overcome the target market's worries and questions would be key in generating leads through social media.

There was no better way to do this than through video. Sophie (the founder) was very knowledgable and with a bit of guidance, came across incredibly well on camera.

How we helped

Before it got down to shooting the video content, we did research to find out the following;

1. What types of video content would the target market be interested in consuming?

2. What kinds of questions do the target market want answering before becoming a customer?

3. What types of content were working well in the industry right now?

After completing this research, we planned which vidoes we were going to shoot and produce.

We did an onsite day of shooting and then edited and promoted that content over the following months.

The Results

Not only did we prdouce a bank of value-adding content that could be used across the website and social media pages, we generated a steady flow of qualified leads for Illuminate Skin Clinics.

You can see examples of some of the video content we produced dotted across this case study.

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Who we've Delivered Results For

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