🌟 581,000 10+ second video views
🌟 422,700 minutes of branded video consumed
🌟 3,486+ reactions, comments & shares
"Cameo is a relatively new variety of apple that is little known by consumers at present. To ensure satisfactory sales of considerably greater future production we needed to increase consumer awareness and demand for Cameo. Traditional methods of advertising on a scale that would reach our target audience were beyond our budget and we wanted a cost-effective, innovative and creative programme that would impact large numbers of apple buyers. The campaign developed and implemented by KPS Digital Marketing has involved a unique approach in capturing the attention of apple buyers through social media. The results have exceeded highly ambitious expectations, resulting in excellent sales at present and strong foundations for future success." - Adrian Barlow, Cameo Apples UK.
Cameo Apples came to us with a long-term vision to develop and implement a campaign that helps them become the apple of choice for consumers.
To help them on this journey, we knew we had to develop an ongoing campaign that attracted and engaged the target audiences in a positive way with the brand.
We've achieved some great results so far through producing culturally relevant Facebook video, teamed up with highly targeted ads.
We've tapped into some of the most topical subjects the target audiences discuss with their friends and teamed this up with subtle communication of Cameo Apple's benefits. The results above speak for themselves.