🤔 Are you looking for new Twitter marketing strategies to generate more engagement on Twitter?
👌 Interested in learning about 5 data-backed Twitter marketing tactics that generate a ton of engagement, plus examples?
👇 in this video and written tutorial, I’ll show you 5 types of tweets that generate huge engagement, plus a variety of examples.
Firstly, let’s take a quick look at the most engaged brands on Twitter in 2018 (based on average number of interactions per Tweet). This data, alongside my own knowledge of Twitter helped develop this list of high-engaging Twitter marketing tactics.
Shout out to SocialBakers for crunching this data for us.
This is a valid question. Twitter has had slow and sometimes declining growth of monthly active users. They’ve only just started turning a profit. They’ve been slow to roll out new features.
However, we need to remember that Twitter is still the go-to platform for;
✅ Sharing ideas and information instantly
✅ Sharing and consuming breaking industry news
✅ Joining the conversation at an event
✅ Online networking
✅ Accessing difficult-to-reach people
✅ Customer service
There is one big problem with Twitter…
Your Twitter Marketing strategy is dead.
Most marketers on Twitter are still using outdated Twitter marketing strategies, especially evolved around automating hundreds of generic, link-filled, spam-like tweets.
We need to stop being robots and start being more humans on Twitter.
Now, let’s look at some strategies that will help fix that.
Practical advice lists are simple, bitesize lists of actionable information. They work really well because they are quick and easy to consume in Twitter’s fast-paced ecosystem.
To create one, simply think of a topic your audience are interested in (related to your expertise) and share 10 quick, actionable tips.
Aaron Lee does a great job of this with his #Wednesdaywisdom tweets.
Advice to my younger self:
1 read more
2 write more
3 practice public speaking
4 value friendships
5 memorizing is not learning
6 learn to invest
7 you are not your job
8 know when to leave
9 find a mentor
10 trust your gut
11 don’t brag
12 don’t pretend#wednesdaywisdom
— Aaron Lee (@AskAaronLee) February 27, 2019
“Be more human” sounds like a pretty patronising piece of advice. However, you’d be surprised at how few marketers take this advice on board when it comes to Twitter.
Being human makes your brand more relatable, more approachable and more, well, engage-worthy.
Ok, but don’t get handsy and we have to be home by 10. https://t.co/tQunlsqecG
— Wendy’s (@Wendys) May 9, 2018
Being witty or ‘funny’ isn’t easy. However, when you get it right, the results speak for themselves.
One of the best ways to be witty or funny is to talk about relatable situations or topics only your target market will ‘get’.
A great example of this is ADWEAK, they share a lot of funny, sarcastic, relatable tweets that only Marketers will ‘get’.
BREAKING: People With Fewer Than 50 Instagram Followers Now Selling Selves To Brands As Micro, Micro Influencers
— ADWEAK (@adweak) January 11, 2019
This kind of ties into tactic 3, but in this case, you don’t have to be funny or witty. What you do need to do is truly understand your target market and talk about topics or situations only they will ‘get’.
Vibe Tickets are a great example of a company that truly ‘gets’ their target market. Take a look at their tweets for yourself.
| _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
📍My City |
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _|
📍A city that costs too much to get to
— Vibe Tickets (@VibeTickets) January 13, 2019
Ok, this tactic isn’t revolutionary, but it still works like a charm.
People go on Twitter to share ideas and information instantly, especially breaking news. Next time you hear about a piece of breaking news in your industry, jump on Twitter and tell your audience about it.
People like Matt Navarra do this really well.
1/ Remember this big change announced by Twitter in 2016…?
“Goodbye to .@“ pic.twitter.com/C6thtj0qxT
— Matt Navarra (@MattNavarra) September 21, 2018
Jump over to Twitter and try one of these high-engaging Twitter tactics out. Got a question? Simply comment below.