Social Media Marketing 2019: Top 100 Influencers

The 2018 KPS Christmas Ad Parody

December 20, 2018

Digital Marketing 2019: Top 100 Influencers

January 9, 2019

Published by Dan Knowlton at January 3, 2019

How is this list calculated?

We contacted the Buzzsumo team to find out how their influencer identification tool works, here’s what they said;

‘So the technical answer is: It is based on the relevancy of Elasticsearch’

Now, we did a bit of research into Elasticsearch and to be honest, if you’re not a developer it’s pretty difficult to understand.

However, if you really want to try and understand it, watch this video.

How to gain value from this list?

Here are some ways to gain value from this list;

1. Connect and build relationships with the listed accounts

2. Learn from how they are using Twitter

3. Learn from the value-adding content they share

4. Tweet this list and provide value for your audience

Note: Below we’ve included some of the metrics shared via Buzzsumo’s Influencer Identification Tool. These may or may not have an influence on how the Twitter accounts are ranked.

Social Media Marketing 2019: Top 100 Influencers

RANK	TWITTER	NAME	PAGE AUTHORITY	REPLY RATIO	RETWEET RATIO	URL SHARE RATIO
#1	@smexaminer	Social Media Examiner	60	65.5	0.5	10.5
#2	@mike_stelzner	Michael A. Stelzner	0	54.5	3.5	39
#3	@markwschaefer	Mark Schaefer	47	22	12.5	18.5
#4	@nealschaffer	Neal Schaffer	34	21	51.5	61.5
#5	@buffer	Buffer	68	88.75	1.75	55.5
#6	@marketingprofs	Ann Handley	63	46	8	30
#7	@jaybaer	Jay Baer	50	20	4.5	29.5
#8	@hubspot	HubSpot	73	58.5	4.5	21
#9	@pammktgnut	Pam Moore	46	19	8	24
#10	@sproutsocial	Sprout Social	64	44.5	10	39
#11	@socialmediaweek	Social Media Week	44	7	29.5	76
#12	@mike_allton	Mike Allton	48	26.5	22	30.5
#13	@linkedin	LinkedIn	53	30.5	2	8
#14	@problogger	Darren Rowse	46	37.5	2	12.5
#15	@rebekahradice	Rebekah Radice	25	33	5.5	21.5
#16	@marshacollier	Marsha Collier	37	73.75	7	43.75
#17	@pegfitzpatrick	Peg Fitzpatrick	28	16	7	9
#18	@randfish	Rand Fishkin	45	62.5	20.25	31.25
#19	@twittermktg	Twitter Marketing	0	9	12	9.5
#20	@vilmanunez	Vilma Núñez	49	24.5	14.5	20.5
#21	@yoriento	Alfonso Alcántara	51	56.5	14.5	25.5
#22	@brianclark	Brian Clark	36	37	32	33.5
#23	@amyporterfield	Amy Porterfield	54	26.5	1.5	29
#24	@chrisbrogan	Chris Brogan	47	61.5	5.5	12
#25	@briansolis	Brian Solis	59	14	24.5	49
#26	@mariaredondo	Maria Redondo	28	20.75	56.25	59.75
#27	@garyvee	Gary Vaynerchuk	15	35	17.5	23.5
#28	@dknowlton1	Dan Knowlton	33	60.5	17.25	26.75
#29	@mattnavarra	Matt Navarra	50	20.5	40	35
#30	@facebook	Facebook	0	89.17	2.83	76.67
#31	@unmarketing	Scott Stratten	52	68.75	23.5	22.75
#32	@jowyang	Jeremiah Owyang	55	15	19	28.5
#33	@petershankman	Peter Shankman	24	22	6	21.5
#34	@emiliomarquez	Emilio Márquez	59	78.75	7	31.75
#35	@linkedinmktg	LinkedIn Marketing	55	12.5	5	27
#36	@marktraphagen	Mark Traphagen	55	24	38.5	59
#37	@glengilmore	Glen Gilmore	30	25.5	6	30.5
#38	@dmscott	David Meerman Scott	53	47.5	16.5	40.5
#39	@simplymeasured	Simply Measured	34	19.5	4.5	12.5
#40	@2morrowknight	Sean Gardner	56	17.5	13	26
#41	@scottmonty	Scott Monty	45	56	15.5	21
#42	@kanter	Beth Kanter	38	16	9	39
#43	@cmicontent	Content Marketing Institute	60	60.5	3.5	18.5
#44	@crowdfire	Crowdfire	41	52	0	14.5
#45	@sengineland	Search Engine Land	69	13.5	2	91
#46	@gerrymoran	Gerry Moran	41	6.5	31.5	45
#47	@gabycastellanos	Gaby Castellanos	40	56	0	17.5
#48	@aleyda	Aleyda Solis	43	42.5	36.75	47
#49	@memktgservices	Mandy Edwards	36	33	14.5	42
#50	@moz	Moz	50	23	5.5	15.5
#51	@larrykim	Larry Kim	63	17	15	35
#52	@brianhonigman	Brian Honigman	42	26.5	10.5	34
#53	@blogpocket	Antonio Cambronero Blogging Coach	50	15.5	28	51.5
#54	@bryankramer	Bryan Kramer – Keynote Speaker	10	12.5	15	42.5
#55	@joepulizzi	Joe Pulizzi	44	68	5.5	19
#56	@socialbakers	Socialbakers	61	7.5	20	37
#57	@avinash	Avinash Kaushik	58	60	0	17
#58	@marketingland	Marketing Land	62	13	2	88.5
#59	@kamichat	Kami Huyse	25	12	3	14.5
#60	@trecebits	Manuel Moreno	53	18	34.5	36
#61	@johnaguiar	John Paul Aguiar	16	43.5	1.5	6.5
#62	@kevanlee	Kevan Lee	68	47	0.5	39.5
#63	@claraavilac	Clara Ávila	46	52.5	21.5	38
#64	@leeodden	Lee Odden	42	18	11	41
#65	@shortyawards	Shorty Awards	56	17	11	59.5
#66	@andypafa	Andrea Pallares	45	10.5	24.5	35
#67	@tweetinggoddess	Samantha Kelly	33	37.75	54.25	39.75
#68	@stevebartlettsc	Steven Bartlett	58	61.5	6	29.5
#69	@marketo	Marketo	57	19	10.5	53.5
#70	@heidicohen	HeidiCohen	29	8.5	1	41
#71	@carlosgil83	Carlos Gil	62	32.5	5	42
#72	@ryandeiss	Ryan Deiss	55	50	14	21
#73	@googleads	Google Ads	45	96.17	0	83.67
#74	@skande	Riccardo Scandellari	47	20.5	22.5	36.5
#75	@juancmejiallano	Juan Carlos Mejía Llano	47	0.5	0	0
#76	@nikastewart	Nika Stewart	35	6.5	0.5	2.5
#77	@googleanalytics	Google Analytics	51	8.5	17	53
#78	@mailchimp	Mailchimp	73	94.67	1	63.5
#79	@socialfresh	Social Fresh	19	9.5	54.5	42.5
#80	@semrush	SEMrush	61	33.5	10.5	30.5
#81	@cynthialive	Cynthia Johnson	28	40.5	29.5	32
#82	@isopixel	Raúl Ramírez	56	71.5	2.5	7
#83	@eskimon	Simon Kemp	30	28	23	56.5
#84	@arniek	Arnie Kuenn	53	23.5	15.5	41
#85	@kokasexton	Koka Sexton	66	30.5	13	19.5
#86	@ytadvertisers	YouTube Advertisers	0	65.5	1	28
#87	@sam___hurley	Sam Hurley	37	24.5	2	7
#88	@marketingweekEd	Marketing Week	53	29	5.5	44
#89	@hootsuite	Hootsuite	61	5	0.5	6
#90	@likeablemedia	Likeable Media	50	13	2	24
#91	@joshelledge	Josh Elledge	29	11	0	22.5
#92	@sprinklr	Sprinklr	39	76	1	50
#93	@tedrubin	Ted Rubin	52	14.5	27	49
#94	@jasonhouckmedia	Jason Houck	7	37.5	2	6
#95	@ambercadabra	Amber Naslund	27	60.5	3	12.5
#96	@doloresvela	Dolores Vela	46	9	4	21.5
#97	@mrleonardkim	Leonard Kim	37	45.5	11.5	26
#98	@oraclecx	Oracle Customer Experience	60	6	37.5	53
#99	@kimgarst	Kim Garst – Online Marketing Guru	40	0	0	1
#100	@madalynsklar	Madalyn Sklar	39	19.5	10.5	20

Over To You

So, you’ve made it to the end now what are you going to do to make this time worth your while?

[Click here to tweet this out to your audience]

In the spirit of full disclosure, we have used affiliate links in this post, which means that we may get a small commission if you decide to purchase anything from Rev.com. We only recommend products & systems that we use and love, so we know you’ll be in good hands with this awesome service.

Dan Knowlton

Dan is a UK-based Digital & Social Media Marketing expert that has grown KPS Digital Marketing into a multi-award-winning business that has worked with global and local brands including Fifa, Nestle, Citibank, Eurotunnel and Boston Consulting Group. As well as running KPS, Dan is known for giving his best insights away on stage at events around the world.