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How is this list calculated?
We contacted the Buzzsumo team to find out how their influencer identification tool works, here’s what they said;
‘So the technical answer is: It is based on the relevancy of Elasticsearch’
Now, we did a bit of research into Elasticsearch and to be honest, if you’re not a developer it’s pretty difficult to understand.
However, if you really want to try and understand it, watch this video.
https://www.youtube.com/watch?v=sKnkQSec1U0
How to gain value from this list?
Here are some ways to gain value from this list;
1. Connect and build relationships with the listed accounts
2. Learn from how they are using Twitter
3. Learn from the value-adding content they share
4. Tweet this list and provide value for your audience
Note: Below we’ve included some of the metrics shared via Buzzsumo’s Influencer Identification Tool. These may or may not have an influence on how the Twitter accounts are ranked.
Social Media Marketing 2019: Top 100 Influencers
RANK | NAME | PAGE AUTHORITY | REPLY RATIO | RETWEET RATIO | URL SHARE RATIO | |
#1 | @smexaminer | Social Media Examiner | 60 | 65.5 | 0.5 | 10.5 |
#2 | @mike_stelzner | Michael A. Stelzner | 0 | 54.5 | 3.5 | 39 |
#3 | @markwschaefer | Mark Schaefer | 47 | 22 | 12.5 | 18.5 |
#4 | @nealschaffer | Neal Schaffer | 34 | 21 | 51.5 | 61.5 |
#5 | @buffer | Buffer | 68 | 88.75 | 1.75 | 55.5 |
#6 | @marketingprofs | Ann Handley | 63 | 46 | 8 | 30 |
#7 | @jaybaer | Jay Baer | 50 | 20 | 4.5 | 29.5 |
#8 | @hubspot | HubSpot | 73 | 58.5 | 4.5 | 21 |
#9 | @pammktgnut | Pam Moore | 46 | 19 | 8 | 24 |
#10 | @sproutsocial | Sprout Social | 64 | 44.5 | 10 | 39 |
#11 | @socialmediaweek | Social Media Week | 44 | 7 | 29.5 | 76 |
#12 | @mike_allton | Mike Allton | 48 | 26.5 | 22 | 30.5 |
#13 | 53 | 30.5 | 2 | 8 | ||
#14 | @problogger | Darren Rowse | 46 | 37.5 | 2 | 12.5 |
#15 | @rebekahradice | Rebekah Radice | 25 | 33 | 5.5 | 21.5 |
#16 | @marshacollier | Marsha Collier | 37 | 73.75 | 7 | 43.75 |
#17 | @pegfitzpatrick | Peg Fitzpatrick | 28 | 16 | 7 | 9 |
#18 | @randfish | Rand Fishkin | 45 | 62.5 | 20.25 | 31.25 |
#19 | @twittermktg | Twitter Marketing | 0 | 9 | 12 | 9.5 |
#20 | @vilmanunez | Vilma Núñez | 49 | 24.5 | 14.5 | 20.5 |
#21 | @yoriento | Alfonso Alcántara | 51 | 56.5 | 14.5 | 25.5 |
#22 | @brianclark | Brian Clark | 36 | 37 | 32 | 33.5 |
#23 | @amyporterfield | Amy Porterfield | 54 | 26.5 | 1.5 | 29 |
#24 | @chrisbrogan | Chris Brogan | 47 | 61.5 | 5.5 | 12 |
#25 | @briansolis | Brian Solis | 59 | 14 | 24.5 | 49 |
#26 | @mariaredondo | Maria Redondo | 28 | 20.75 | 56.25 | 59.75 |
#27 | @garyvee | Gary Vaynerchuk | 15 | 35 | 17.5 | 23.5 |
#28 | @dknowlton1 | Dan Knowlton | 33 | 60.5 | 17.25 | 26.75 |
#29 | @mattnavarra | Matt Navarra | 50 | 20.5 | 40 | 35 |
#30 | 0 | 89.17 | 2.83 | 76.67 | ||
#31 | @unmarketing | Scott Stratten | 52 | 68.75 | 23.5 | 22.75 |
#32 | @jowyang | Jeremiah Owyang | 55 | 15 | 19 | 28.5 |
#33 | @petershankman | Peter Shankman | 24 | 22 | 6 | 21.5 |
#34 | @emiliomarquez | Emilio Márquez | 59 | 78.75 | 7 | 31.75 |
#35 | @linkedinmktg | LinkedIn Marketing | 55 | 12.5 | 5 | 27 |
#36 | @marktraphagen | Mark Traphagen | 55 | 24 | 38.5 | 59 |
#37 | @glengilmore | Glen Gilmore | 30 | 25.5 | 6 | 30.5 |
#38 | @dmscott | David Meerman Scott | 53 | 47.5 | 16.5 | 40.5 |
#39 | @simplymeasured | Simply Measured | 34 | 19.5 | 4.5 | 12.5 |
#40 | @2morrowknight | Sean Gardner | 56 | 17.5 | 13 | 26 |
#41 | @scottmonty | Scott Monty | 45 | 56 | 15.5 | 21 |
#42 | @kanter | Beth Kanter | 38 | 16 | 9 | 39 |
#43 | @cmicontent | Content Marketing Institute | 60 | 60.5 | 3.5 | 18.5 |
#44 | @crowdfire | Crowdfire | 41 | 52 | 0 | 14.5 |
#45 | @sengineland | Search Engine Land | 69 | 13.5 | 2 | 91 |
#46 | @gerrymoran | Gerry Moran | 41 | 6.5 | 31.5 | 45 |
#47 | @gabycastellanos | Gaby Castellanos | 40 | 56 | 0 | 17.5 |
#48 | @aleyda | Aleyda Solis | 43 | 42.5 | 36.75 | 47 |
#49 | @memktgservices | Mandy Edwards | 36 | 33 | 14.5 | 42 |
#50 | @moz | Moz | 50 | 23 | 5.5 | 15.5 |
#51 | @larrykim | Larry Kim | 63 | 17 | 15 | 35 |
#52 | @brianhonigman | Brian Honigman | 42 | 26.5 | 10.5 | 34 |
#53 | @blogpocket | Antonio Cambronero Blogging Coach | 50 | 15.5 | 28 | 51.5 |
#54 | @bryankramer | Bryan Kramer – Keynote Speaker | 10 | 12.5 | 15 | 42.5 |
#55 | @joepulizzi | Joe Pulizzi | 44 | 68 | 5.5 | 19 |
#56 | @socialbakers | Socialbakers | 61 | 7.5 | 20 | 37 |
#57 | @avinash | Avinash Kaushik | 58 | 60 | 0 | 17 |
#58 | @marketingland | Marketing Land | 62 | 13 | 2 | 88.5 |
#59 | @kamichat | Kami Huyse | 25 | 12 | 3 | 14.5 |
#60 | @trecebits | Manuel Moreno | 53 | 18 | 34.5 | 36 |
#61 | @johnaguiar | John Paul Aguiar | 16 | 43.5 | 1.5 | 6.5 |
#62 | @kevanlee | Kevan Lee | 68 | 47 | 0.5 | 39.5 |
#63 | @claraavilac | Clara Ávila | 46 | 52.5 | 21.5 | 38 |
#64 | @leeodden | Lee Odden | 42 | 18 | 11 | 41 |
#65 | @shortyawards | Shorty Awards | 56 | 17 | 11 | 59.5 |
#66 | @andypafa | Andrea Pallares | 45 | 10.5 | 24.5 | 35 |
#67 | @tweetinggoddess | Samantha Kelly | 33 | 37.75 | 54.25 | 39.75 |
#68 | @stevebartlettsc | Steven Bartlett | 58 | 61.5 | 6 | 29.5 |
#69 | @marketo | Marketo | 57 | 19 | 10.5 | 53.5 |
#70 | @heidicohen | HeidiCohen | 29 | 8.5 | 1 | 41 |
#71 | @carlosgil83 | Carlos Gil | 62 | 32.5 | 5 | 42 |
#72 | @ryandeiss | Ryan Deiss | 55 | 50 | 14 | 21 |
#73 | @googleads | Google Ads | 45 | 96.17 | 0 | 83.67 |
#74 | @skande | Riccardo Scandellari | 47 | 20.5 | 22.5 | 36.5 |
#75 | @juancmejiallano | Juan Carlos Mejía Llano | 47 | 0.5 | 0 | 0 |
#76 | @nikastewart | Nika Stewart | 35 | 6.5 | 0.5 | 2.5 |
#77 | @googleanalytics | Google Analytics | 51 | 8.5 | 17 | 53 |
#78 | @mailchimp | Mailchimp | 73 | 94.67 | 1 | 63.5 |
#79 | @socialfresh | Social Fresh | 19 | 9.5 | 54.5 | 42.5 |
#80 | @semrush | SEMrush | 61 | 33.5 | 10.5 | 30.5 |
#81 | @cynthialive | Cynthia Johnson | 28 | 40.5 | 29.5 | 32 |
#82 | @isopixel | Raúl Ramírez | 56 | 71.5 | 2.5 | 7 |
#83 | @eskimon | Simon Kemp | 30 | 28 | 23 | 56.5 |
#84 | @arniek | Arnie Kuenn | 53 | 23.5 | 15.5 | 41 |
#85 | @kokasexton | Koka Sexton | 66 | 30.5 | 13 | 19.5 |
#86 | @ytadvertisers | YouTube Advertisers | 0 | 65.5 | 1 | 28 |
#87 | @sam___hurley | Sam Hurley | 37 | 24.5 | 2 | 7 |
#88 | @marketingweekEd | Marketing Week | 53 | 29 | 5.5 | 44 |
#89 | @hootsuite | Hootsuite | 61 | 5 | 0.5 | 6 |
#90 | @likeablemedia | Likeable Media | 50 | 13 | 2 | 24 |
#91 | @joshelledge | Josh Elledge | 29 | 11 | 0 | 22.5 |
#92 | @sprinklr | Sprinklr | 39 | 76 | 1 | 50 |
#93 | @tedrubin | Ted Rubin | 52 | 14.5 | 27 | 49 |
#94 | @jasonhouckmedia | Jason Houck | 7 | 37.5 | 2 | 6 |
#95 | @ambercadabra | Amber Naslund | 27 | 60.5 | 3 | 12.5 |
#96 | @doloresvela | Dolores Vela | 46 | 9 | 4 | 21.5 |
#97 | @mrleonardkim | Leonard Kim | 37 | 45.5 | 11.5 | 26 |
#98 | @oraclecx | Oracle Customer Experience | 60 | 6 | 37.5 | 53 |
#99 | @kimgarst | Kim Garst – Online Marketing Guru | 40 | 0 | 0 | 1 |
#100 | @madalynsklar | Madalyn Sklar | 39 | 19.5 | 10.5 | 20 |