🤔 Do you use LinkedIn for business?
😑 Running out of ideas to increase your views and engagement?
👇 Here are 5 tactics you can use to boost LinkedIn post views and engagement right away.
Tagging someone in your LinkedIn post almost guarantees LinkedIn post views and engagement.
When those tagged people then tag their connections, it creates a butterfly effect that can produce 5 x LinkedIn Post views.
Take a look at this great example from Dylan Hey.
The trick here is to focus the reason for tagging others around something positive that strokes their ego. Don’t just tag people asking for their opinion on the post.
Once their ego is stroked, they feel more inclined to tag others and so on.
Dylan didn’t even need to ask others to tag. He just started the process by tagging the people that inspire him and then asks the question, ‘who inspires you’?
Here are some tips for using this tactic to increase LinkedIn post views;
✅ Use video & subtitles for the post.
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✅ Provide context as to why you are tagging the people, it needs to be genuine.
✅ Include relevant hashtags to increase reach.
✅ Space out the copy so it is easy to digest.
When a LinkedIn post relates to an audience, they share, like, comment and tag. This, in turn, increases the LinkedIn post views.
Most LinkedIn folks are from the business world. They relate to stuff that happens in the business world. So, create content that is relatable to that.
In the example below, we posted a video on LinkedIn titled, ‘Social Media Marketing in Real Life‘.
The concept poked fun at what dodgy social media marketing tactics would look like in real life, which our target audience (marketers) could easily relate to (click here to watch the video).
Brainstorm LinkedIn content ideas with your team by asking the following questions;
✅ What annoying/funny/strange things do people do in your industry that your target market will relate to?
✅ What goes on in your industry that everyone knows about, but not many people talk about?
✅ What stereotypes are there in your industry?
✅ How do stereotypes act in your industry?
Adding hashtags to your LinkedIn posts increases the chances of your content being discovered.
To achieve optimum LinkedIn post views growth, you need to ensure the hashtags are relevant.
✅ Test using a different quantity of hashtags to see what works best.
✅ Add hashtags at the end of a post to stop the post appearing spammy.
✅ Use an App like Hashtagger to quickly generate relevant hashtags.
✅ Before using a hashtag, search it yourself to see if your content fits with the search results.
We’ve found that posting about breaking industry news consistently helps generate 5x more LinkedIn post views.
Check out the example below from when Instagram recently squashed common myths about how the algorithm works.
The important thing to remember with breaking news is that the sooner you post about it the better.
Here are some tips for staying up-to-date with breaking news in your industry;
✅ Subscribe to email lists of people who announce breaking news (like The Friday Club for Marketers).
✅ Follow experts that post about the latest news (like Matt Navarra on Twitter for Marketers).
✅ Setup an RSS feed to Email Applet in IFTTT (configuring RSS feeds of breaking news websites)
The more LinkedIn comments you get, the more LinkedIn post views you get.
So, think of creative ways to increase comments. One way is to keep replying to comments with a question to encourage more comments.
Simple but effective. See how I’ve increased LinkedIn post views for a recent LinkedIn post by asking questions.
✅ Ensure questions encourage meaningful conversations (don’t just ask questions for the sake of it).
✅ Share an opposing view in a comment to spark further debate.
Now it’s time to put these tactics into action, it’s over to you! Do you have any LinkedIn Post Views growth tactics to add? Share them with our readers in the comments below.