5 most viral Marketing posts from the Pros in August 2016

1. How Google Analytics ruined marketing (22,300 shares)

Original Article: How Google Analytics ruined marketing

Author: Samuel Scott (@samueljscott) is a for­mer jour­nal­ist and news­pa­per edi­tor turned inter­na­tional dig­i­tal mar­ket­ing and com­mu­ni­ca­tions pro­fes­sional, he's is a global mar­ket­ing speaker and crafter of strate­gic mar­ket­ing cam­paigns that integrate both traditional and online marketing.

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame according to Samuel.

2. Instagram castrated Snapchat like Facebook neutered Twitter (5,300 shares)

Original Article: Instagram castrated Snapchat like Facebook neutered Twitter

Author: Josh Constine (@JoshConstine) is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.

Good-enough goes a long way when combined with network effect. You don’t always need to be better to win, you just have to rob your competitor of its appeal. Why would people stray if you provide convenience, even without quality?

This is the strategy behind Instagram Stories.

3. 8 Ways to Use Pokémon Go for Business (4,800 shares)

Original Article: 8 Ways to Use Pokémon Go for Business

Author: Kristi Hines (@kristihines) is a contributing editor for Social Media Examiner, freelance writer, and HubSpot Inbound Certified Marketer. She specializes in analytics, blogging, and social media topics.

Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze? Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s why it’s time for your business to capitalize on it. In this article, you’ll discover how you can boost your business’s social media engagement with Pokémon Go.

4. 5 Must-Have Instagram Tools (4,600 shares)

Original Article: 5 Must-Have Instagram Tools

Author: Matthew Toren (@matthewtoren) is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Vancouver, B.C.

With more than 60 million photos and 1.6 billion likes dished out per day, Instagram is a marketing goldmine, which all too often goes untapped. So sure, you’re on Instagram, but are you making the most of the platform? These five tools will help you squeeze the most value out of every like.

5. 25 tips for becoming an online influencer (3,700 shares)

Original Article: 25 tips for becoming an online influencer

Author: John Rampton (@johnrampton) is best known as an Entrepreneur and Connector. John was recently named #3 on Top 50 Online Influencers in the World by Entrepreneur Magazine as well as a blogging expert by Forbes. Awarded Top 10 Most Influential PPC Experts in the World for the past 3 years. He currently advises several companies in the bay area.

Whichever type of influencer you aspire to be, there are a number of strategies that can help you get there. This post will cover 25 things you can start doing today to becoming a more proficient online influencer.

What interesting articles have you read this month? Share them in the comments below!