Followerwonk Tutorial: Supercharge your Twitter Strategy
November 19, 2015
Supercharge Social Media Engagement with this one Secret Strategy
November 30, 2015
One of the best parts of Social Media Marketing is it is so, so easy to measure results compared to traditional marketing methods. Think about it, how difficult is it to measure the success of TV ad!? How can you measure how many people have seen your TV ad, gone online and bought your product? It’s impossible!
On the other hand, almost every single aspect of a customer’s journey can be measured on Social Media. From a customer seeing your Social Media post, clicking on your profile, going to your website, reading about your business, viewing your products and purchasing your products. Even if they don’t purchase the first time you can store data to send targeted ads to nudge them to make a purchase.
This stuff is so, so, so clever!
THINK…If you can easily measure the whole performance of a Social Media campaign, you can drive continuous improvement and supercharge your Social Media strategy!
You may be looking at the image below (a snapshot of my Google Analytics) thinking what the!? Don't worry! All will be explained in the full video tutorial at the bottom of this post...
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This tutorial will teach you 4 important things;
1. How to use Google Analytics to measure how much of your web traffic comes from Social Media.
2. How to analyse your Social media traffic.
3. How to use Twitter Analytics to supercharge your Twitter Strategy.
4. How all this comes together to KILL IT on Social Media.
Unlock and watch the full step by step tutorial below to learn exactly how to use Google Analytics to KILL IT on Social Media.
Have you used Google Analytics before? What are your thoughts on the strategy outlined in the video tutorial? Do you have anything to add? I'd love to hear your thoughts in the comments below.
Daniel Knowlton
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.
