Social Media Automation: A quick start guide for beginners
September 26, 2015
[VIDEO TUTORIAL] Find and convert customers on Twitter using Google x-ray search
October 9, 2015
I can't emphasise enough how powerful this tool is in helping you find and convert customers on Twitter. Once set-up, this tool will automatically email you every time anyone on Twitter demonstrates that they have an interest in using a business like yours.
If you want to watch the detailed video tutorial now, skip down to the bottom of this page. If you'd like to read more about how this free tool works and what you will learn from this blog/video tutorial, read on.
This video tutorial will teach you 3 powerful things;
1. What IFTTT is and how you can use it to find and convert customers on Twitter.
2. How to set-up IFTTT.
3. How to convert leads gained from IFTTT into customers.
IFTTT stands for 'IF THIS, THEN THAT'. What this amazing tool does is link loads of great apps together to create 'recipes'. A recipe is made up of one app doing something, to trigger another app to do something else (hence the name If This Then That).
For example, you could programme it so that 'IF' your weather app says it will rain, then you want it to 'SEND' you an email reminder to take an umbrella to work.
This is just one example of thousands (see some examples below). The way this gets really clever is explained in detail in the video tutorial below.
Yes this tool has endless possibilities and is a shed load of fun, but how will it help you find and convert customers on twitter? Easily.
These 3 simple steps will show you exactly how this tool links Twitter and your email account to create magic! (by magic I mean finding and converting customers).
Once the tool is set-up (see video set-up tutorial below) this is how it works;
Someone posts a Tweet which demonstrates they have a problem your business can solve or that they are looking for a business like yours.
For example;
Tweet: 'Can someone recommend a flower shop in Kent?'
Tweet: 'Does anybody know anyone that does Social Media training in Thanet?'
Tweet: 'Could someone recommend a shop that sells hand made soap?'
Tweet: 'Does anyone on here know a good car garage?'
You get the idea!
The clever online tool will pick up that someone in the world wide Twittersphere has tweeted this. The tool will then instantly send you an email, notifying you of this. It also sends you a direct link to the Tweet! (how handy is that!?).
You have a smoking hot lead with a problem that you can help solve! This is where you start to engage with this lead and most important of all - CONTACT THEM!
made soap [insert website] etc...'
What more could you ask for then a smoking hot lead handed to you on a plate?
Daniel Knowlton
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.
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