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August 25, 2015[VIDEO TUTORIAL] Google Alerts: Find the latest, interesting content easily
September 5, 2015
Before investing any time or money in Digital Marketing, you need to know why the hell you should – right?
If it’s not adding any value, why invest valuable time and money in it? Below are 10 compelling reasons (backed by statistics) why you need to ramp up your Digital Marketing activities.
If you haven't seen Gary Vaynerchuck's video below explaining the ROI of Social Media, please please watch it. It's awesome.
I’m converted. I know that if Digital Marketing is carried out effectively it produces a definitive ROI in a variety of forms (we’ve got the statistics to prove it with our client case studies here).
Still not convinced? Cadbury, Kellogg, Google, Dove and lots more blue chip companies have case studies to prove the ROI of Digital Marketing. Check out these ‘11 studies that prove the ROI of Digital Marketing’.
Did you know that 46% of the worlds population are active on the internet (3.419 billion)? (source: we are social 2015).
Did you know that on average, active internet users use the internet for 4 hours 44 minutes per day? (source: we are social 2016)
You do now. The digital age is here. Get where your audience are, or be chewed up and spat out by your competitors.
(Source: We Are Social 2015)
(Source: We Are Social 2015)
How can Digital Marketing save you money? Lots of Digital Marketing can be setup and implemented for free. Even the paid forms are much more cost effective than more traditional forms of marketing.
Clearly, for Digital Marketing to be effective, you need to be doing it right. But if you have the time and ability to learn, there are lots of free resources out there (like my free ebook below).
Social media is a great place to start. Before jumping in at the deep end, download my ebook above to help outline your strategy.
How powerful is it to have the ability to measure almost any aspect of your Digital Marketing? See what works, what doesn’t and drive continuous improvement!
From exact audience engagement levels on Social Media, to website conversions on an email marketing campaign. It is so, so powerful!
I love the numbers. It’s sad, but I genuinely get a warm fuzzy feeling when I receive a notification which demonstrates our Digital Marketing is working (I need to get out more).
What if I told you that within 3 months, starting from scratch, you could get in front of your potential customers 132,923 times? Not only that but you could get potential customers to visit your profile over 11,922 times. You’d think I’m crazy right? Wrong.
This recent client case study, demonstrates how we developed and implemented a bespoke social media strategy which helped our client achieve a number of outstanding results.
One of which was 132,923 Twitter impressions within the first 3 months of creating and implementing the social media strategy.
This is just one single social media platform from one single Digital Marketing channel. Imagine the possibilities.
Want to use Digital Marketing but don’t know where to start? Download our free ebook below.
Daniel Knowlton
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events across the country for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.
