fbpx
Website design Kent Case Study
Horizonscan
March 26, 2018
Atmosphere Furniture Ltd
March 26, 2018

Illuminate Skin Clinics

Video Production


Skin & Wellness Clinics

Background


Illuminate Skin Clinics is an award-winning private clinic offering an extensive range of the latest aesthetic, skincare and wellness treatments.

Illuminate Skin Clinics contacted KPS as they were looking for support with social media management.

When meeting the Illuminate team, we agreed that producing original video content would be important if they wanted to generate optimum results from their Digital Marketing strategy.

KPS were up against a number of other agencies but were lucky enough to be selected to work with Illuminate Skin Clinics.


The Goal


🎯 Develop and implement an effective social media marketing strategy that drives regular leads and sales.

We knew that providing valuable, informative content that helped overcome the target market's worries and questions would be key in generating leads through social media.

There was no better way to do this than through video. Sophie (the founder) was very knowledgable and with a bit of guidance, came across incredibly well on camera.


How we helped


Before it got down to shooting the video content, we did research to find out the following;

1. What types of video content would the target market be interested in consuming?

2. What kinds of questions do the target market want answering before becoming a customer?

3. What types of content were working well in the industry right now?

After completing this research, we planned which vidoes we were going to shoot and produce.

We did an onsite day of shooting and then edited and promoted that content over the following months.


The Results


Not only did we prdouce a bank of value-adding content that could be used across the website and social media pages, we generated a steady flow of qualified leads for Illuminate Skin Clinics.

You can see examples of some of the video content we produced dotted across this case study.


Start a Conversation

Who we've Delivered Results For


You could be next!

  • Master Events Digital Marketing Keynote speaker Dan Knowlton
  • Nicole Bremner Property developer Digital Marketing London
  • Modus Quantity surveyer marketing in Kent
  • ProXL finishing product digital marketing
  • Middleton Murray recruitment digital marketing
  • Kent County Council Digital marketing

Are you ready to start winning online?

Start a conversation

Start a conversation