Get Social Kent 2016: Backstage Pass
November 7, 2016
How To Track & Prove ROI On Influencer Marketing
December 9, 2016

social media marketing

Are you interested in social media marketing?

Would you like to learn from 2016’s most influential social media marketers?

We’ve used Buzzsumo to identify the ‘Top 100 Social Media Marketing Influencers from 2016’.

🏆 Congratulations to everyone who made the list! Scroll down to see who made the Top 100.

 

How is this list calculated?

We reached out to Buzzsumo to find out how their tool identifies influencers and here’s what they said;

‘Essentially it is a combination of the keywords they include in their bio and the content they create and share. We also take into account their influence by looking at their retweet ratio and domain/page authority’

 

Social Media Marketing 2016: What Are The Top Influencers Saying?

We reached out to the top social media marketing Influencers from 2016 and asked them what they had to say about social media marketing in 2016.

social media marketing
#1 Michael A. Stelzner Founder of  Social Media Marketing World &  Social Media Examiner

“2016 was an interesting year for social media marketers. Algorithms brought down our exposure, decreased our traffic and forced us to re-examine the road ahead. But live video and short form videos (like Instagram Stories and Snapchat) pushed our creativity to the next level. What will 2017 hold? Only time will tell.”

social media marketing
#4 Jason Falls PartnerConversation Research Institute

“For me, social media in 2016 has been and will continue to be finding value for businesses. Whether it’s tying content marketing or social media to lead generation or revenue generation programs or leveraging social media conversations to discover insights about your customers (conversation research), businesses are done playing and want to build value through social. We can’t just blog, Tweet and hope anymore. We have to build programs that contribute to the business value in measurable ways. If you can’t attribute business value to social media marketing programs — beyond “building relationships” — then businesses are no longer going to listen to you. ”

🏆 Social Media Marketing 2016: Top 100 Influencers 🏆

 

RANK TWITTER NAME PAGE AUTHORITY DOMAIN AUTHORITY TWITTER FOLLOWERS RT     RATIO
#1 @mike_stelzner Michael A. Stelzner 69 85 141,206 1%
#2 @markwschaefer Mark Schaefer 69 66 144,313 4%
#3 @amyporterfield Amy Porterfield 1 59 139,958 57%
#4 @JasonFalls Jason Falls 43 36 103,741 18%
#5 @BuzzEdition Susan Cooper 30 17 66,857 5%
#6 @MackCollier Mack Collier 60 55 44,425 22%
#7 @martinjonesaz Martin Jones 48 40 237,250 1%
#8 @JayOatway Jay Oatway 33 20 99,485 0%
#9 @dmscott David Meerman Scott 66 59 125,862 11%
#10 @DianeRayfield Diane Rayfield 40 29 31,328 23%
#11 @ChadPollitt Chad Pollitt 31 18 33,946 7%
#12 @DanielSharkov Daniel Sharkov 43 37 56,169 0%
#13 @MarketingProfs Ann Handley 81 78 365,562 11%
#14 @MJasonHouck Jason Houck 22 25 232,028 7%
#15 @DannyBrown Danny Brown 63 56 37,588 2%
#16 @Christinekorda Christine Korda 0 0 92,337 17%
#17 @The_SM_Bloke Andrew McCauley 25 16 43,131 2%
#18 @jeffbullas  Jeff Bullas 60 72 486,780 0%
#19 @JohnAguiar John Paul Aguiar 27 39 147,082 13%
#20 @briancarter Brian Carter 0 0 94,862 5%
#21 @jeffreylcohen Jeffrey L. Cohen 68 61 12,505 6%
#22 @chrisabraham Chris Abraham 43 34 50,091 13%
#23 @davepeck Dave Peck 0 0 170,007 6%
#24 @NealSchaffer Neal Schaffer 50 45 162,252 2%
#25 @lilachbullock  Lilach Bullock 0 0 95,782 13%
#26 @PamMktgNut  Pam Moore 46 35 287,798 23%
#27 @alexgoldfayn Alex Goldfayn 18 32 60,527 10%
#28 @MariSmith Mari Smith 61 54 490,091 2%
#29 @JasonMillerCA Jason A Miller 36 25 24,069 34%
#30 @prsarahevans Sarah Evans 44 33 107,304 10%
#31 @AmberCadabra Amber Naslund 33 21 56,333 11%
#32 @GlenGilmore Glen Gilmore 40 29 320,234 14%
#33 @jonloomer Jon Loomer 59 63 23,160 3%
#34 @LinkedInExpert Viveka von Rosen 47 36 81,841 1%
#35 @jaybaer Jay Baer 55 50 221,354 6%
#36 @WarrenWhitlock Warren Whitlock 0 0 291,040 8%
#37 @DaveKerpen Dave Kerpen 55 98 56,495 31%
#38 @Steveology Steve Farnsworth 1 1 114,550 16%
#39 @pushingsocial Stanford Smith 16 41 25,941 1%
#40 @AnnTran_ Ann Tran 0 0 535,551 19%
#41 @JoePulizzi Joe Pulizzi 84 82 108,390 5%
#42 @jasonkeath Jason Keath 44 34 37,838 18%
#43 @vmdeluxe Víctor Martín 50 41 47,687 18%
#44 @skarritt Kevin Lane Skarritt 28 16 57,452 0%
#45 @mitchjoel Mitch Joel 0 0 68,309 1%
#46 @augieray Augie Ray 54 48 22,658 12%
#47 @AskAaronLee Aaron Lee 49 40 508,060 8%
#48 @jdlasica JD Lasica 40 49 35,020 27%
#49 @DeniseWakeman Denise Wakeman 37 46 28,517 22%
#50 @IanCleary Ian Cleary 64 57 62,311 6%
#51 @TobyDiva Toby Bloomberg 60 73 8,978 27%
#52 @kokasexton Koka Sexton 58 99 62,942 31%
#53 @briansolis Brian Solis 75 70 270,317 14%
#54 @cspenn Christopher Penn 46 53 93,756 2%
#55 @lorirtaylor Lori R Taylor 35 40 66,003 2%
#56 @bsainsbury Bonnie Sainsbury 23 11 113,733 5%
#57 @Nichole_Kelly Nichole Kelly 0 0 12,064 2%
#58 @Croaghie Jacinta Croagh 27 53 27,543 1%
#59 @MagicSauceMedia Renee Blodgett 48 39 120,047 9%
#60 @pchaney Paul Chaney 1 91 17,040 20%
#61 @leeodden Lee Odden 65 58 97,297 8%
#62 @Ross_Quintana Ross Quintana 27 25 124,960 6%
#63 @ScottMonty Scott Monty 54 53 110,480 15%
#64 @LisaBarone Lisa Barone 49 40 36,706 10%
#65 @SilkCharm Laurel Papworth 49 39 55,555 10%
#66 @YacineBaroudi Yacine Baroudi 24 12 48,471 8%
#67 @Dede_Watson Dede Watson 19 17 113,243 4%
#68 @MelonieDodaro Melonie Dodaro 55 47 101,776 3%
#69 @MarkRaganCEO Mark Ragan 71 67 77,827 3%
#70 @ConversationAge Valeria Maltoni 60 52 37,048 10%
#71 @whatsnext B.L. Ochman 58 50 10,749 15%
#72 @nateriggs Nate Riggs 21 37 31,936 17%
#73 @mediaphyter Jennifer Leggio 0 0 20,867 8%
#74 @tamar Tamar Weinberg 44 32 41,627 4%
#75 @PublicityGuru Bill Stoller 51 46 228,687 4%
#76 @maggiefox Maggie Fox 55 46 18,007 49%
#77 @CynthiaLIVE Cynthia JohnsonVerified account 29 17 1,035,831 19%
#78 @pgillin Paul Gillin 49 43 13,587 11%
#79 @problogger Darren Rowse 62 81 239,361 3%
#80 @thebrandbuilder Olivier Blanchard 41 34 50,999 27%
#81 @dberkowitz David Berkowitz 1 17 29,818 10%
#82 @SHDickson Scott Dickson 31 18 40,184 42%
#83 @ckburgess Cheryl K. Burgess 1 41 29,444 19%
#84 @loriruff Lori Ruff 47 52 128,423 22%
#85 @ideabloke Randy Thio 0 0 47,723 31%
#86 @michelelinn Michele Linn 75 81 12,075 15%
#87 @MikeONeilRocks Mike O’Neil 44 37 84,467 3%
#88 @douglasi Douglas Idugboe 46 36 639,076 4%
#89 @Britopian Michael Brito 44 73 178,349 11%
#90 @davidelico Davide Licordari 38 26 18,605 14%
#91 @steverubel Steve Rubel 0 0 92,342 48%
#92 @ShellyKramer  Shelly Kramer 1 1 103,257 32%
#93 @samfiorella Sam Fiorella 48 38 22,857 6%
#94 @MirnaBard Mirna Bard 36 24 36,785 30%
#95 @erasmolopez Erasmo López García 36 61 16,039 13%
#96 @mvolpe Mike Volpe 52 42 75,535 15%
#97 @Garin Garin Kilpatrick 0 0 443,453 9%
#98 @EricTTung Eric T. Tung 46 36 159,983 19%
#99 @cc_chapman C.C. Chapman 29 62 49,040 12%
#100 @webby2001 Tom Webster 53 51 12,418 43%

 

Would you like to learn how you can utilise Influencers to help you achieve your business/ marketing objectives?

We teamed up with Bitly to share 3 of our most effective Influencer Marketing strategies that you can execute today!

Daniel Knowlton
Daniel Knowlton
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullas’ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.
  • Yes, we are following some of them and they are great.

    • They are indeed 😀 Any particular favourites??

      • Maybe JeffBulas. We are checking it out daily.

  • Filicia

    I agree that their work is amazing. Honestly, I don’t imagine my business without event marketing or some advertisements. I’ve recently used business training tools to grow and to improve my business. I wantto say that it is hard work but it worth it.

    • Thank you for your comment, please do not share irrelevant/promotional links in the comments.

      Best,

      Dan

      • Filicia

        thank you, I was just sharing my personal experience

  • Many thanks for the mention. Let me know if I can help you with anything! #HireEric

    • No problem at all Eric, apologies for the late reply, I have just got back from annual leave. 🙂

  • Dang, whose cat do I need to babysit to get some love? #egohurt

  • Buzzsumo is my favorite tool to use! Following some of these giants already. I can only learn from the best! Definitely following some more on your list! thanks for sharing Daniel!

    • Hey Emmerey, Buzzsumo is so good isn’t it! Glad to see you’re following some of these guys, they are a great resource to learn from.

      Thanks for another comment – keep them coming. 😉

      Best,

      Dan

      • Yes, it surely is. Sure Daniel. Will be coming back to read more from you.

  • enaya

    SMM markets your business in a rapid manner… blog at https://minibigtech.com helped me a lot to know more about SMM.