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Ever wondered how non-professionals churn out impressive online graphics in a short space of time? This blog and accompanying video tutorial will hold your hand through the simple (and free!) strategy and tool behind this.

Imagery is (or should be) a fundamental aspect of any online strategy. From blog imagery, to Social Media post imagery, to website imagery, to email marketing imageryโ€ฆyou get the gist.

Why pay someone to do it for you when there are some awesome free, user-friendly tools out there which mean you can do it yourself?

The facts are, our brain loves visuals. Some of the infographics below demonstrate why you must use imaginary as part of your online marketing strategy (Source: Neomam Studios ).

In this post we teach you how to use Canva, but Vengage is an alternative Graphic Design Software which is also awesome!
This video tutorial will teach you 3 important things;

1. How to use Canva (a free online graphic design tool).

2. How to design an awesome graphic with Canva.

3. Additional tips and tricks when using Canva.
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Daniel Knowlton
Daniel Knowlton
Dan is the award winning Co-founder of KPS Digital Marketing who was named #12 Most Influential Digital Marketer on Twitter in the world in 2016 by Onalytica. Dan is a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute and Jeff Bullasโ€™ Blog. He is also a keen speaker and has spoken at events internationally for a variety of organisations including NatWest and The Royal institute of Chartered Surveyors. Dan has a passion for helping others learn how to get to grips with Digital Marketing and is obsessed with providing value for his community.
  • Hi Daniel, Did you know that your SumoMe share buttons cover large pieces of your text? Jus that you know ๐Ÿ˜‰ And one other thing. Great article ๐Ÿ˜€

    • Hi Raul, thanks for the heads up! I have changed the icons to ‘small’ now has this helped? Also thanks for your feedback on the article. ๐Ÿ™‚

  • Thanks, Dan, for sharing this great video intro to Canva. I can’t believe how much ground you cover in just 5 minutes. I’m off to register.

  • Fay Prima-Pages

    Hi Daniel, i’ve just been trialling Canva and can’t for the life of me solve something. I have no popup menus on shapes, icons or text so can’t recolour or change the images. Have tried the help and googling the problem but nothing. Is there something i’m missing. Using on iMac

    Thanks, Fay

    • Hey Fay, thanks for the question. ๐Ÿ™‚

      The layout has changed slightly since this video was made. I’ve attached an image with an arrow pointing to the square you need to click to change the colour of shapes. I hope this helps? Let me know!

      Dan

      https://uploads.disquscdn.com/images/40afd48c49949140e627c70c262a6e54c20d289a2a0097ef645353f8bc8653d4.png

      • Fay Prima-Pages

        Yes I saw that thanks Dan but preferred the menu on object version. I think they’ve made it slower in needing more mouse movement ….preferred older version.
        Thanks for your help and looking forward to using Canva.

        • Yes, it was a bit of a shock to me when it changed but I’m kind of used to it now.

          Let me know if you ever have any more questions that I can help with.

          Thanks for engaging in the comments Fay. ๐Ÿ™‚

          Dan